C.O.C.A. Times

6.)Scales can be easily accented by
advertising, autographs, movie memo-
rabilia, jukeboxes, arcade, slot
machines and other early Americana.
7.)Their relationship to Caille Bros.,
Watling, Jennings, Rosenfield, Mills,
National, Fey, Toledo, Columbia and
other coin-op manufactures is integral
to the 20th Century.
Photo #6
William W. Rosenfield began the Rosenfield
manufacturing Co. in 1896 and introduced his first
coin-operated beam scale in 1905. He was a major
player in the coin-op indu try, being both innovative
and inventive. His accomplishments included slots,
arcade, peep shows, trade stimulators and coin-op
phonographs. His five-reel poker machine, his 1904
twister arcade machine (with side handles), and his
stylish illustrated song machine, where music, voice
recordings, and pictures could be programmed by
the owner, showed his real genius. It i no wonder
that one of the most beautiful and tunning scales
appeared in 1909 known as the Rosenfield Reliance.
In our opinion, coin-op scale collecting i one of
the most underrated areas of early Americana, for
the following reasons:
Photo #7
1.) Scales are easily transported - using any hand
cart.
2.) With a little practice and simple logic the coin-
op collector can also become a scale mechanic.
3.) Scales offer a quick and available service for
your coin.
4.) They are a period piece which take up very little
floor or wall space.
5.) Their ornateness, natural wood, vibrant colors,
and porcelain surfaces accent almost any coin-
op collection.
Photo #8
"HAPPY SCALE COLLECTING"
9