Automatic Age

AMA DISTRIBUTES POSTERS FOR
"SERVE IN SILENCE'' CAMPAIGN
An outstanding example of
community leadership and ser­
vice was made by the Amuse­
ment Merchants’ Association,
San Francisco. It undertook the
official distribution of posters
throughout northern California
in conjunction with the “Serve
in Silence” campaign now being
carried on.
This particular poster was
originally produced by the
Standard Oil Company for use
in its own organization as a
caution to its employees, inas­
much as they are handling large
governmental contracts of a
confidential nature.
It so happens that as a mem­
ber of the Red Cross Publicity
Committee, Sid Mackin, AMA
managing director, sits in meet­
ings with Mr. P. H. Patchin,
a Standard Oil director, serving
with the same group. At one of
the meetings the necessity for
furthering the dissemination of
educational material such as the
“Serve in Silence” posters was
brought forth. To do this, of
course, presented a problem, as
there was no budget to cover the
cost of distribution.
“It seemed to me to be an
excellent opportunity for the
coin machine industry to once
again work out a problem,”
Mackin stated. “I requested a
special meeting with Mr. Patch­
in and our printer, Mr. Harry
Borden, and was successful in
developing a plan whereby the
paper stock was furnished by
one of the paper houses, and the
printing done by the Borden
Printing Company, and the
Amusement Merchants’ Associ­
ation officially accepting the re­
sponsibility for d is tr ib u tio n .
Thus the program was accom­
plished without any direct cost
whatsoever.
“We have successfully distri­
buted thousands of these posters
throughout northern California
with the cooperation of the As­
sociation m em bersh ip . The
members are not only distribut­
ing them to their locations but
are also carrying them into any
and every place of business
where such literature is needed.
The distribution of these posters
by the Association has afforded
the industry a marvelous oppor­
tunity to make a visual showing
of its coverage, and the program
is creating a tremendous amount
of constructive recognition for
the industry in this area.
&
PHILADELPHIA ASSN.
TAKES FIRM STAND
ON RECORDS
That members of the Phono­
graph Operators Association of
Eastern Pa. and New Jersey are
definitely opposed to the use of
questionable records, was firmly
asserted. This association, rep­
resenting by far most of the
automatic phonographs in oper­
ation in its territory, has put
thumbs down on all smutty rec­
ords, and also is opposed to the
use of so-called advertising rec­
ords.
“The music machine industry
has established itself on the use
of legitimate music,” comment­
ed Jack Cade, business manager
of the association, in expressing
the sentiments of music opera­
tors here on smutty records.
“Such records are not legiti­
mate. They belong to the back
alleys and degenerates. There
is absolutely no place for them
in the music machines or in the
music machine industry.”
AMERICAN C IG AR ETTE
WELL REPRESENTED
IN ARMY
PANTHER INSTALLS WALL BOXES IN FORT WORTH INN
Patrons of the popular W ayside Inn of Fort W orth, Texas can now play the W urlitier to
their hearts1 content without moving from their seats. Panther Novelty C o ., music merchants,
have just installed 45 Model 125, 5, 10, 25c wall boxes in this beautifully furnished location.
Panther officials and the W ayside Inn owners are equally jubilant over the immediate reaction
on the part of the patrons. Collections went up the day the wall boxes went in.
34
© International Arcade Museum
AUTOMATIC AGE
Sam Strahl, official of Amer­
ican Cigarette Machine Co.,
Pittsburgh, Penna., prominent
distributing firm, paid high trib­
ute to three of his co-workers
who left late in February to
join various branches of Uncle
Sam’s armed forces.
“This month, the American
Cigarette Machine Co., loses
three valuable men, John Jason
to the Army, Phillip Subbot to
the Coast Guard, and George
Christ to the Air Force,” Strahl
said. “These men will be as val­
uable in their line of duty with
Uncle Sam’s forces as they were
in our concern, of that we are
sure.”
March, 1942
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