Automatic Age

BOLDT IS GENERAL MGR.
CHARM MUSIC FIRM
With the appointment of K. F.
“Ben” Boldt as general manager
of the Charm Music Cabinet
Company, Chicago, many of the
country’s top flight music op­
erators and distributors know
that Boldt is on familiar ground
in his new duties.
“Ben” as he is known in the
industry, is widely recognized as
a keen sales and merchandising
executive, thoroughly familiar
with the music business and the
operators’ problems.
“The new Charm Music Cab­
inet is something every music
operator needs today,” Ben
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Pistachio Nuts
Salted Peanuts
Ball Gum
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Boston Baked Beans
Chocolate Peanuts
Ind ian Nuts (P in ion Nuts)
Charms
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400 W . S U P E R I O R ST.
C H IC A G O
a
“Operators and distributors
from everywhere make this spot
their rendezvous when in Chi­
cago,” Ben said, “and Charm
Music welcomes them to step
across the street for a preview
of the phonograph cabinet dedi­
cated to the operator’s ‘de­
fense’.”
C A L C U T T FEATURES
SINGING PICTURES
W ITH PANORAM
BEN BOLDT
stated. “It’s the practical equi­
valent of route insurance, for
Charm Music is an ingenious
method of keeping music mod­
ern, thereby holding locations
at maximum earning level. The
Charm Music C a b i n e t is
decidedly today’s vogue in mu­
sic equipment plus showmanship
in the manner of 1942 plus earn­
ing power appeal that enables
operators to re-establish the
value of their music mechan­
ism.”
Having a colorful and highly
successful record as a co-ordina­
tor of ideas and showmanship,
there’s a trek of interested mu­
sic men beating a path to Ben’s
display rooms — which are lo­
cated at 155 N. Clark St. —
“across the street from the
Hotel Sherman.”
• M idget Burnt Peanuts
« Rainbow Peanuts
# Pec Wee Licorice
Pastels
Joe Calcutt of the Vending
Machine Company reports that
the firm find the new “Singing
Picture” illuminated auxiliary
speakers the finest hook-up for
their Panoram machines.
According to Calcutt, “We
first tried this out with one of
the large size Model 510, ‘Old
Glory’ Singing Pictures hooked
to one of our Panorams in a
building 74 feet long. The re­
production of the tone was abso­
lutely perfect. It not only car­
ried the sound clearly and
uniformly all over the location
but has resulted in tremendously
increased collections on this
location.
“We believe that the Singing
Picture Model 510 is a natural
on Panoram. It is one of the
most outstanding ways to get
a u t o m a t ic
P H O T O G R A P H Y
March, 1942
© International Arcade Museum
AUTOMATIC AGE
•
Panoram over to the public. It
has all the features that are
necessary to expand the tone to
a point where the public from
one end of the location to the
other can now hear the sound
with ease and clarity. It is true
that Panoram sound is perfect
when closer to the machine, but
when almost 74 feet divide the
public from the machine at the
other end of the place we need
an auxiliary of outstanding per­
fection and beauty to carry the
sound.
“Therefore, even tho the pub­
lic sees the picture, they now
hear it just as clearly as if they
were standing right next to it.
The Singing Pictures are per­
fect for carrying the sound all
over the location and thereby
improving the take on the Pan­
orams. We offer this as a sug­
gestion to all the Panoram
operators everywhere in the
country.”
Kitty: “And did you let him
kiss you?”
Betty: “Let him? Great Scot,
I had to help him ”
She ivas only a cigar-mer­
chant’s daughter — but did she
know the ropes/
Th e
re m arkab le
coin-operated
P H O T O M A T IC
m achine, a w orldwide pu blic fa v o rite , au to m ati­
c a lly tak e s, fra m e i and d e liv e r* • fine personal
p ictu re in only 40 seconds! R e q u ire s no atte n d a n ts;
very lit t le w eekly se rv ic in g .
P R O V E N a steady
m oney-m aker.
In v estig ate
w ith ou t
o b lig atio n .
In te rn atio n al Mutoscope Reel C o .. In c ., 44-03 l l t h
S t ., Long Isla n d C it y , New Y o r k .
27
http://www.arcade-museum.com/