Automatic Age

S E C R E T 'S
IN
He was just an ordinary
salesman for several years; get­
ting by and that’s about all,
wondering what was wrong that
he wasn’t making more sales or
money.
He was working for a big de­
partment store, selling goods
across the counter. He never
seemed to get on until that day
when something seemed to hap­
pen for him. The first month he
doubled his sales. The second
month he doubled them again.
They went up and up until he
was made assistant head of his
department.
The advertising manager of
the store, a good friend of mine,
asked me if I wanted to meet
such a phenomenon, and I said
of course I did.
My first question was banal
and obvious: “How did you do
it?’
“It was the extras,” said he.
“What do you mean by the
extras?”
.
THE
EXTRAS
“The extra things I did.”
“For instance.”
“I ’ll tell you the story. When
I was just getting by, not doing
a good job at all, I kept wonder­
ing what I could do to lift my­
self. I had read somewhere that
in any job if a man will do some­
thing extra every day he’ll not
have to worry. I applied that
rule to mine,” he said candidly.
His extras were simple little
things — extra gratitude when
the customer bought, extra cour­
tesy when he didn’t, extra ser­
vice in getting the merchandise
out, extra care in seeing every­
thing was right, extra enthusi­
asm in explaining the goods;
just everyday little things like
these.
The only reason they’re ex­
tras, you know, is that other
salesmen don’t use them; hence
any salesman who will use them
will be an extraordinary sales­
man.
W h a t a N U R SE! A n d W h a t a B O A R D !
" D o c to r 's O r d e r s " w e r e n e v e r e a s ie r
to
ta k e .
P u ts
lo c a t io n .
A
new
lif e
g o r g e o u s ly
l i t h o - a r t D ie - C u t .
any
D o u b le s te p - u p
w it h $ 2 0 2 2 to p a w a r d .
O rd e r n o w !
in
c o lo r e d
45% p a y o u t.
Im m e d ia te s h ip m e n t.
DOCTOR’ S ORDERS
N o . 11414
5 / P la y
T a k e s in $ 5 4 2 2
1 0 8 0 H o le s
A v g e . P a y o u t $ 2 4 .5 6
A v e r a g e G ro s s P r o f it . . . .
$ 2 9 .4 4
WRITE FOR N E W CIRCULAR
CIGARETTE MACHINES
WOODY HERMAN SENDS GREETINGS
W o o d y H erm an sent a special re cordin g w ith C hristm as greetings to H om e r C a p e h a rt and
employees o f Packard M fg . C o rp ., which was a p p re c ia tiv e ly listened to by the above group
o f Packard M fg . C o rp . em ployees and th e ir fa m ilie s a t a C hristm as p a rty he ld a t the fa c to ry
on Decem ber 22.
January, 1942
© International Arcade Museum
U - N E E D - A - P A K 6 Col. CIGARETTE
MACHINES With FLOOR
««A C A
STAND. Only............................
As Illustrated. Capacity, 170 pack* 81 uk
proof. 15c or 20c model*. Reconditioned
like new. Terms: % with order: balance
C.O.D.
W r it e
f o r c o m p le te
c a ta lo g
of
c io a r e t U
M d
6e u a d v
b a r a i a ib in M .
D.ROBBINS 8c CO.
503 W. 41 s* ST.
NEW YORK CITY
AUTOMATIC AGE
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41