Automatic Age

To check the number of 10c
U. S. Defense Stamps given
away at the end of the week is
an easy matter. You simply
count the number of quarters in
the cash box. Notation is made
accordingly on the collection re­
ceipt.
Proprietor Gets Credit
Back on the subject of the
signs for a moment — it is very
important that you insert the
proprietor’s name on the large
sign which explains the plan to
the public. It will be good busi­
ness on your part to let the
proprietor get full credit for the
idea. It gives him an oppor­
tunity to demonstrate his patri­
otism to his customers in a
tangible way.
As a general rule, the owner
of an establishment where a
Phonograph is placed is very
patriotic. Usually he started in
business on small capital and he
realizes that the success of his
business is directly dependent
on the success and prosperity of
the nation. Most of these pro­
prietors, how ever, are not
highly educated business men.
They have no office organization.
They want to help their country.
What they need is a simple sales
promotion plan which can be
followed through to a successful
conclusion, all taking place
within the premises of their
own establishments. The “Ring
the Bell for Uncle Sam” Plan
fills this need.
Chicago Locations Test Plan
On various types of test lo­
cations in Chicago, the Plan has
been an outstanding success.
Sales of Defense Stamps and
This is the small "teaser" sign used on
counter or back bar.
Above is the main sign which hangs over the Phonograph and explains the Plan to the
public. Painted in red, white, and blue. Note the proprietor's signature at bottom.
“Quarter Play” has exceeded all
expectations.
One location (an ordinary
tavern) ordinarily getting from
six to ten quarters weekly re­
ceived
73 quarters the first week
47 quarters the second week
52 quarters the third week
41 quarters the fourth week
48 quarters the fifth week
Other test locations in the
Chicago area have done as well.
You can see from the above fig­
ures that 261 Defense Stamps
were disposed of in five weeks.
This would mean that if all Mu­
sic Operators used the Plan in
a p p r o x im a te ly 300,000 to
400,000 locations nationally, our
industry could absorb the annual
sale of nearly one hundred mil­
lion dollars worth of Stamps. A
real contribution to win the
war, which few industries could
February, 1942
© International Arcade Museum
equal.
Although the exact number of
quarters deposited in automatic
phonographs each week is not
known, we have estimated that
on the average at least three or
four quarters go into each in­
strument weekly. It is there­
fore plain to be seen that the
pulling power and showmanship
of the “Ring the Bell for Uncle
Sam” Plan will not only help the
Government sell great quantities
of Defense Stamps, but will also
help to increase collections by
getting more quarters into the
cash boxes.
Let’s all get started at once.
By “ringing the bell” on this
Plan at the same time, the idea
will quickly spread from per­
son to person . . . from location
to location . . . and insure its
maximum success for all con­
cerned.
9
a u t o m a t ic a g e
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