Automatic Age

© G E T T H E G E N U IN E <§>
" F A C T O R Y FRESH B A L L G U M
100 BALLS — PERFECTLY ROUND — FLAVORED THRU AND THRU —
8 LASTING COLORS — "WATTA POLISH"
C H O O S E
T H E
B E S T
B Y
T E S T !
5
/s " size— “Super-Maid” the Rolls-Royce quality, each box wax-wrapped.
34 "
— “American M aid” without the wax paper wrapping.
size— “Chic-L-Maid”— In top class.
•
D A N - D " T A B V E N D IN G G U M
size Short, Flat Stick Gum. Special Prices F O IL or W A X W R A P P E D .
The newest and finest! Peppermint, Spearmint, Cinnamon or Fruity Flavors.
Flavor costs are u p ! W ar Quotas on Sugar and Gum Base!
1 3 /8 " x 3 ^ "
ORDER NOW!—AVOID HIGHER WAR PRICES!
OTHER VENDING SPECIALTIES
Bulk Midget Chicks
lc Regular Size Stick Gum
5c 5-Stick Cellophaned Packs
Prize Ball Gum, “Victory”
Spotted or Striped
lc & 5c Chicks in Cartons
AMERICAN CHEWING PRORVCTS CORP.
"KEEP 'EM FLYIN G !"
ators by Pan Confections, Chi­
cago. In their article, “Success­
ful Candy Merchandising,” they
bring out the following impor­
tant point:
“Know the approximate num­
ber of pieces to the pound of
candy. The candy manufacturer
should supply this information.
Then decide how many pieces
you can afford to give for a
penny or nickel, and adjust your
machine accordingly. For in­
stance, if the candy costs you
12c per pound and there are ap­
proximately 650 pieces to the
pound and you decide that a
penny’s worth consists of 10
pieces—you would figure your
profit:
10 pieces for i c .................... 650 pieces to &
Machine take in.........................65c per pound
Your investment.........................12c per pound
Your Gross Profit.......................53c per pound
Gross
Profit 50°/o fo 60°/o
It has been proven time and
again that to get by with a rea­
sonable net margin of profit the
operator should figure his gross
BUY DEFENSE BONDS AND STAMPS!
profit on bulk merchandise of
from 50% to 60% of each dollar
that goes in the machine. To
show how this works let us take
the case of Spanish Peanuts.
The count per pound is about
1300 pieces. Divide this by 50%
and you get a figure of 26 pea­
nuts per penny which is what
the machine should vend. On
the basis of 26 peanuts for each
penny you will have 50c for
each pound of nuts. This same
method is used on other bulk
merchandise. S o m e operators
prefer to use the 60% basis and
it should be used wherever pos­
sible.
Poor Quality is Poor Economy
In closing let us make refer­
ence to the quality of the mer­
chandise you are vending
whether it be peanuts, bulk
candy, or 5c candy bars. By all
means do not make the mistake
of using inferior merchandise
even though it is quite a tempta­
tion when you realize, in many
February, 1942
© International Arcade Museum
AUTOMATIC AGE
*—
N EW A R K, N EW JE R S E Y
cases, the extra profits which
could be yours. However, when
you consider the margin of profit
you receive on candy or nuts, it
is hardly fair to offer in your
machines nothing less than good,
QUALITY merchandise. This is
one place where you should not
attempt economy.
Let us pound hard again on
this point for in nine cases out
of ten when an operator’s ex­
penses go up— usually the first
thing he looks at is paying less
for his merchandise. By far,
this is the start of the largest
leak in your profits and one
which cannot be repaired after
it is once done.
The profits you derive from
your merchandise vending
equipment is all a matter of re­
peat sales. What you vend is
all important. See that it is the
very best your money can buy
and in return you will have no
difficulty in selling your mer­
chandise—and keep on selling
it at a profit for yourself!
11
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