Automatic Age

a m i/i
N o operator ever had a greater opportunity to dominate the entertainment world than the
Panoram operator. The top locations are all at your heck and call; thousands of applica­
tions are steadily being received by us from the choicest spots in all America. I n Panoram
you have an instrument that is totally unlike anything else in the business. I f there were
not any movies in Panoram , its sound alone would outscore the work of any other record­
ing machine made, and its ingenious arrangements would be the envy of all your competi­
tors. B u t in addition to its brilliant, distinctly modernized sound, Panoram shows
m a tic
m o v in g
P IC T U R E S
a u to ­
on a large screen 18"x24", easily visible and assimilable at the dis­
tance of sixty feet or more! Racy, thrilling, playful, comic, beautiful pictures! Pictures of
singers, dancers, artists and actors. Pictures built around thrilling individual plots conceived
and executed by the richest and most ingenious brains of the creative art. Pictures that every
single patron wants to see over and over again, because they are so surfeited with variety,
appeal, and human interest. To be the first m an to introduce this new art to your territory
is a privilege and a brilliant opportunity. B y acting now, you w ill completely deserve all
the prominence and profit resulting from your entry into this lucrative new field.
L O C A T I O N S
L I K E
S O U N D I E S - B E C A U S E
Soundies pep up the place! No other musical instrument was ever able to get the bril­
liant, vibrant clearness and appeal into its sound that comes from Panoram’s Sound-on-
film, projected and amplified by official RCA projecting and sound system. The location
owner peps up, inspired by the music and its merchandising powers, meets and greets his
customers with zip and personality. The help peps up, too, bartender, assistants, waiters
and waitresses, all take a keen interest in the pictures, explain them to the trade, enjoying
them as they work, keeping everybody in a pleasant frame of mind. The customers get a big
lift out of Soundies because it’s the highest type of entertainment they have been privileged
to look at in the location, the newest and most modern example of professional entertain­
ing art. The immense variety of pictures, the weekly change of program makes life worth
while, makes time pass with lightning speed, makes the cash register keep ringing in perfect
harmony with the dimes dropped in Panoram’s chute. And an endless stream of new custom­
ers pours into each Panoram location, bringing an immense volume of trade, making it pos­
sible for the establishment to cash in on the volume for the long future ahead. “It has picked
up our business 20% , 30% , even .50% and more, comment hundreds of location owners.
Product of Mills NoveltY Company
© International Arcade Museum
http://www.arcade-museum.com/