Automatic Age

(Continued from page 65)
English, because they moved
me mightily.
“ One especially I liked. In it
Callisthenes writes: ‘We hope
that no visitor ever leaves our
Building without finding that it
is a place of understanding and
friendship.’ Well, sir, you know
I couldn’t get that out of my
mind? The more I thought
about it, the sounder it was. I
paraphrased it to read: ‘I hope
that no customer I ever see fails
to find me a salesman of under­
standing and friendship.’
“ It seems to work,” he con­
cluded. “ It changed my entire
outlook on life, and now I strive
earnestly to understand him, his
motives, his viewpoints, and to
be his friend.”
Callisthenes, it seems to me,
has got something there!
2 ) on t 'Uaccinate 't/jour
Customers
When W. H. Ingersoll was
sales manager for the watch
company bearing his name, he
had difficulty in getting his sales­
men to sell sufficient stocks of
watches to their dealers.
“ Most salesm en,” said he,
“ don’t sell their dealers. They
immunize them.”
Asked what he meant, he re­
plied: “Why, when you sell a
man a few items of your line,
you make him immune to buy­
ing a larger quantity, which he
needs to make a profit, which
you need to sell to make a profit.
He has too few on hand to make
any kind of sales, and he never
will amount to anything as a
customer as long as you continue
selling him short stocks.”
This led Mr. Ingersoll to coin
a slogan, which he taught and
repeated time after time to all
his salesmen: “Don’t vaccinate
your cu stom ers!
enough!”
Sell them
It seems to me that in this
wise man’s observation there is
a lesson both you and I could
learn, could practice, don’t you
think ?
MUSIC MERCHANT GENERAL CHAIRM AN OF
DODGE C ITY RODEO
Big event of the year for
Dodge City, Kansas was the
Boot Hill Rodeo held on the 15,
16 and 17th of May.
Roy Evans, Wurlitzer music
merchant, was General Chair­
man of the 1941 edition. Pic­
tured above astride one of his
Wurlitzer Model 850’s, he is be­
ing saluted by Rose Mary West
and Dorothy Wade, two comely
Rodeo Queens.
From all reports, this year’s
Rodeo topped them all, and any­
body who knows Roy Evans
knows why.
You can bet your boots and
saddle that with Roy in com­
mand, there was plenty of
publicity for Wurlitzer Phono­
graphs when the Rodeo got
underway.
BLIND OPERATE PUBLIC
BUILDING VENDORS
WINS CO UN CIL POST
The 100 self-supporting mem­
bers of the Mutual Federation of
the Blind, Cleveland, will add
several hundred bulk vendors to
the 500 they now operate, as a
result of the city council’s au­
thorizing them to install and
maintain candy, gum, and nut
machines in city-owned build­
ings and police and fire stations.
66
AUTOMATIC AGE
© International Arcade Museum
Marking his second year in
an executive position in the Jew­
ish National Fund Council of
Minneapolis, Harold Lieberman,
head of Twin City Novelty Co.,
Minneapolis, was elected vice­
president. He was president of
the organization last year, but
turned down the post this time
because of press of business.
July, 1941
http://www.arcade-museum.com/