Automatic Age

September, 1940
S T .
L O U IS
89
AUTOMATIC AGE
F IR M
IN S T A L L S
C A P E H A R T
U N IT S
TH E
A D V A N C E T W IN
In s ta llin g a H ea d s -U p -S e le c to r in th e Service D ep artm ent o f Public Sound Systems, In c.,
St. Louis, M o . Jim Peoples, M a n a g e r and James Beckman, Secretary and Treasurer of
this progressive firm a re shown above watching the in sta llatio n .
“ B A L L Y
S A Y S
G U N
D A N
A L L
F U N !”
H A W L E Y
“ As official Bally sloganeer,”
says Dan Hawley, Modern Auto­
matic Exchange, Inc., “ I pre­
sent the following slogan for the
Bally Rapid-Fire machine gun:
The Gun That’s Fun’ !”
“ That is more than a slogan—
it is a sales slant— and we are
advising our operator’s to em­
phasize the fun angle when lin­
ing up locations. For example,
consider the handy way that
gun is held for the player. The
Rapid-Fire gun-stand does all
the heavy work of holding up
the gun, and all the player has
to do is aim and diddle the trig­
ger.
The no-stoop, no-squat ad­
justability of the gun-stand also
means more fun. After all, no
lady wants to play a game that
compels her to throw her sylph­
like figure out of plumb, pro­
vided she has a sylph-like figure.
And no man, for that matter,
wants to stand in a position
which lays him open to the
horse-play of his friends. Rapid-
Fire permits any player—from
a dainty little lass to giant like
Art Garvey to shoot without
standing on tip-toe or getting
down on his knees.
“ Last, but not least, the ad­
justable target action insures
100 per cent fun. The average
player wants to be able to hit
the target once in a while, and
the skill-shark wants to be able
to hit a target which the average
dub can’t hit. And Rapid-Fire
satisfies all concerned— it’s all
fun, no effort, 100 per cent
amusement.”
A C M E E LE C T R IC
In business 39 years
J A N E
N E W
W IT H E R S
J E N N IN G S
P L A Y S
G A M E
The popular “ Roll-in-the-Bar-
rel” manufactured by O. D. Jen­
nings & Co., has had an auspi­
cious welcome to the new Gerber
& Glass Sportland Arcade at
Ocean Park, California.
At the grand opening of the
Arcade, Jane Withers, child
movie star was present. She
had more fun than the grown­
ups playing the fascinating new
game and paid no attention to
the crowd that almost smothered
her.
© International Arcade Museum
Our line consists of more
than 100 models for near­
ly every purpose. Send for
Catalogue No. 40.
Advance Machine Co.
4641-47 Ravenswood Ave.
CH ICAGO , ILL.
—•—
N ew Y ork D istrib u tor:
A D V A N C E V E N D IN G CO.
347 W . 39th St., N ew Y ork
http://www.arcade-museum.com/