Automatic Age

October, 1940
13
AUTOMATIC AGE
AUTOMATIC SHOTS!
by Frank C. Petrine
U. S. DEFENSE CASH BOON TO OPERATORS
Tremendously stimulated activity lies ahead.
Manufacturers, distributors, jobbers, retailers—
all down the line, without exception—are expand­
ing production, increasing sales. That means
steadier employment, more workers, and fatter
payrolls.
No one can estimate our rate of national ac­
celeration under the stimulus of international
emergency and the impact of billions of dollars
being spent for national defense.
Already coin machine operators have material­
ly felt the effect — better collections, conserva­
tively estimated at 25%. The “national accelera­
tion” created by billions of dollars cannot help
but be reflected in an increased demand for
amusement and merchandise from coin-operated
machines.
Re-established workers with new purchasing
power, a steady pay-check, will mean thousands
upon thousands of more frequent customers for
operators of modern amusement and vending ma­
chines.
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AN ADVERTISING RECORD
“We have been in every issue of the Automatic
Age from the very beginning, 16 years ago/’
states A. Duffeld Schaeffer, executive of Ameri­
can Chewing Products Corps., top rank manu­
facturers of stick and ball gum vending special­
ties. “Best wishes to you personally in your new
job.”
It’s a pleasant association I assure you, Mr.
Schaeffer. Thanks for your expression of friend­
liness and good will.
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“GIMME A GUN!
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I ’M A FIGHTING FOOL!”
If you want to “die laughing” get natty Leo
Willens, U-Need-A-Pack executive, to orate in
his inimitable style the story of the two boys
who sought exemption from the draft during
the first world’s war. It’s a good story made
better by Leo’s technique.
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COIN MACHINE NURSERY RHYME
Mary had a little lamb
Given by a friend to keep.
It followed her around until
It died from want of sleep.
© International Arcade Museum
MILLS MARCH TO GREATER ACHIEVEMENT
You can’t rest on the top. No man as well as
no organization can be successful for more than
a “minute”—the period in which a successful job
is completed. You may make a successful sales
drive, play a successful game of golf, or invent
and produce a successful product. But the “min­
ute” the applause dies down, the world raises the
ante on you and says: “Now let’s see you do it
again—and better
Such a “minute” is at hand for Mills Novelty
Company. It’s record has a confident lustre.
With energy, skillful talent, and courage it pre­
sents its newest product — Panoram Movie Ma­
chine with Soundies. A multitude of customers
are “laying it on the line” that Mills is marching
to greater achievement. The confidence is
merited.
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JOE SCHWARTZ AWARDED ROCKOLA WRIST WATCH
“Awarded to Joe A. Schwartz for sales achieve­
ment by David C. Rockola September 3, 1940”
is the memorable inscription on the fine gold
wrist watch now being worn by Joe Schwartz,
chief of the National Coin Machine Exchange,
Inc., Chicago, Rock-Ola Phonograph distributor.
To equalize the contest conducted for Rock-Ola
distributors, the entire country is divided into
eight groups. Joe Schwartz came out on top for
group 2 in the month of August, and was second
highest for all the eight groups. He was right up
in front for the period until the “photo finish”
close. Joe concedes the race was a thriller, and
is mighty proud of his achievement.
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Succeed in the “Best Territory in the World”
—right where you are.
hs
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CHARLEY ENGELMAN , BY ONE WHO KNOWS
“The first man, of the special group waiting
around for Todd to show up, who greeted me was
Charley Engelman, Columbia Music Co., and
President of the New York Phonograph Opera­
tors’ Association. Charley is a handsome duke,
dressed like a million, loaded with personality,
and a trained musician to boot. He plays the
ukulele, of all things, as a pastime, when he is
not flying his own seaplane which he occasionally
brings down the Hudson River when he runs
out of gas!”
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