Automatic Age

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Every location presents a profit opportunity.
Yet, if you k eep a ccu ra te cost records, you
know that m any locations d o not p a y a profit.
Invariably the loss can b e traced to an old
p h on ogra ph that has lost its p ow er to make
m oney.
Don't forget that an old p h on ogra ph costs you
just as m uch for the records, for collection s and
p robably m ore for service, than a new one.
O n ly w hen these costs are p a id d o you make a
profit. That's w hy an an increase in gross earn­
ings p rod u ces a b ig in crease in net profits.
YOU CAN’T HOLD A LOCATION
WITH A "MADE-OVER”
PHONOGRAPH
L ocation
ow ners can d etect a "M a d e -O v e r "
p h on og ra p h a mile aw ay— w on't b e satisfied
It is actually more profitable to junk an old
phonograph than to sacriiice potential profits
and risk a location by keeping it on the job.
Still more profitable— turn them in toward new
Wurlitzers at your nearest Wurlitzer Distributor.
with a d olled -u p p h on og ra p h that has outlived
its usefulness. D on't make a foolish investment
b y trying to accom plish the im possible.
Turn in your obsolete m odels now on new
W urlitzers. Put them in your top spots. M ove
your new er instruments right dow n the line.
Y ou'll find
that by
k eepin g
you r
la k e a tip
■jj'z.om
business
th e -fih lin e
m odern y ou 're m aking it m ore profitable than
it ever was before.
(C o m p a n ies
THE PUBLIC WANTS
SOMETHING NEW —
The Rudolph W urlitzer C om pany, North Tona-
w an d a, New York. C a n ad ian Factory: RCA-
V ictor C o., Ltd., M ontreal, Q u e b e c, Canada.
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