Automatic Age

July, 1940
AUTOM ATIC
AGE
9
Hudson Valley from West Point
to Albany on the West side of
the river — from Albany to
Poughkeepsie on the East side.
Three years ago in order to be
more centrally located, he moved
his headquarters from Kingston
to his former location at 29
Beaver Street in Albany.
His experience as a Music
Merchant convinced him that
the automatic phonograph in­
dustry was the most staple
branch of the coin machine busi­
ness. Two years ago he decided
to sell his operating business
and become a Wurlitzer Distrib­
utor with a territory embracing
the Hudson Valley, the capitol
district, Catskill Mountains and
Adirondaks as far north as the
Canadian border.
(Left to right) W urlitzer General Sales Manager, “ M ike" Hammergren congratulates A rt
Herman on his success while D istrict Manager Sam Cass and W urlitzer Assistant General
Sales Manager “ Ernie" Petering looks on.
As a Wurlitzer Distributor
Art has scored an outstanding
success; his sales for 1940 are
running 300% greater than his
volume of two years ago.
Art attributes his success as
a Distributor to the fact that
his territory covers much of the
same ground that he traveled
over as a Music Merchant— con­
sequently he is well acquainted
^vith all the Music Merchants in
the territory— is familiar with
their locations — understands
their problems.
In selecting new Music Mer­
chants and working with his old
customers, Art attaches the
greatest importance to integrity,
aggressiveness and man’s capa­
city for hard work.
A corner of the Parts Department.
Part of the big turnout of guests that helped A rt Herman celebrate his opening
with a party that proved A rt can distribute good cheer as well as phonographs.
If a Music Merchant measures
up to these qualities, Art goes
the limit with him. As a result
he has helped many Music Mer­
chants build up successful busi­
nesses from small beginnings.
Because he understands the
problems of the Music Merchant
from personal experience, Art is
in a position to advise his cus­
tomers on successful methods of
securing locations and establish­
ing and maintaining fair busi­
ness-like deals with location
owners.
He counsels with them on the
necessity of maintaining the
proper financial set-up — know­
ing their costs — charging off
depreciation — maintaining effi­
cient collection and record sys­
tems — in brief, doing all the
things that are so important to
the success of any business.
© International Arcade Museum
Commenting on Wurlitzer Re­
mote Control Equipment, Art
Herman was particularly en­
thusiastic over the possibilities
of Wurlitzer’s new Bar Boxes.
He said, “ They are the only real
Bar Boxes on the market— the
only ones that will play all the
selections on the phonograph.”
The Service Department is clean, light, airy
and highly efficient as hundreds of Music
Merchants w ill testify.
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