Automatic Age
Issue: 1940 January - Page 10
D E T A I L S A R F I M ^(fH -TANT . . . F O R
IN
T H E I R AG G RE GAT E I S T HE
P E R F E C T I O N OE F I N I S H E D P R O D U C T
D U A L M O T O R S FO R E F F IC IE N C Y — Control m otor espe
cially designed for changing records only. Turnable motor
specially patterned b y experienced R ock-O la engineers. Dual
m otors eliminate necessity for clutches and other extraneous
parts. A plus value that means less wear and greater service.
M I C R O -S E N S I T I V E S W I T C H — H ere is an
extra DeLuxe feature. Operated b y means o f new
mechanical developm ent. Gives m ore positive ad
justm ent. Eliminates burning or sticking o f con
tact poinU . Essential for mechanical precision.
A m a zin g new L in e-O -S e le cto r clearly lines u p title slip w ith propfj
b u tto n sight for quick selection. Eye level selector panel enabb'j
patron to m ak e record choice w ith ease and c o m fo r t. Selector key an1
program coordinated in e a sy -to -see p osition . Large room y trari*|
parent keys are illu m in ated and nu m bered to allow accurate visibility
Program holder consists o f two panels that are sim ply rem oved in on1
easy operation. G reater convenience and increased patron acceptance
O N E P O S IT IV E C A M M O V E M E N T — Service-freo
changer mechanism controlled by single cam assemhly
worm driven b y V -belt from m otor. So simple there’s
nothing to require service. A proven exa m p leof Rock-Ola
engineering and scie n tific m echanism con stru ction .
V O L U M E C O N T R O L — Easily accessible
from side o f cabinet.. A djustm ent protected
from tampering b y counter sunk screw
head. Location can be furnished key for
adjustment. An additional convenience.
© International Arcade Museum
A U T O M A T IC M U L T I-S E L E C T O R — Patrons can sele
one or twenty records. Plays records in rotation if rl1
choice is indicated. Sim plicity o f construction and nuni
bered record trays mean simplified servicing. Anothcl
feature that makes the R ock-O la a marvel o f perfection!
N E W C ASH B O X — Standard Equip
ment. All 1940 Luxury Lightup models
have cash box easily serviced from ou t
side. Another exclusive Rock-Ola con
venience,
A U T O M A T IC P L A Y REGISJJ
— Im proved mechanism assure*
rate connt. Valuable c h e c k f t
popular records. A simple twi»< ‘ t
knob and the entire register i®
http://www.arcade-museum.com/
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t,,,
Hi
.},
IN
T H E I R AG G RE GAT E I S T HE
P E R F E C T I O N OE F I N I S H E D P R O D U C T
D U A L M O T O R S FO R E F F IC IE N C Y — Control m otor espe
cially designed for changing records only. Turnable motor
specially patterned b y experienced R ock-O la engineers. Dual
m otors eliminate necessity for clutches and other extraneous
parts. A plus value that means less wear and greater service.
M I C R O -S E N S I T I V E S W I T C H — H ere is an
extra DeLuxe feature. Operated b y means o f new
mechanical developm ent. Gives m ore positive ad
justm ent. Eliminates burning or sticking o f con
tact poinU . Essential for mechanical precision.
A m a zin g new L in e-O -S e le cto r clearly lines u p title slip w ith propfj
b u tto n sight for quick selection. Eye level selector panel enabb'j
patron to m ak e record choice w ith ease and c o m fo r t. Selector key an1
program coordinated in e a sy -to -see p osition . Large room y trari*|
parent keys are illu m in ated and nu m bered to allow accurate visibility
Program holder consists o f two panels that are sim ply rem oved in on1
easy operation. G reater convenience and increased patron acceptance
O N E P O S IT IV E C A M M O V E M E N T — Service-freo
changer mechanism controlled by single cam assemhly
worm driven b y V -belt from m otor. So simple there’s
nothing to require service. A proven exa m p leof Rock-Ola
engineering and scie n tific m echanism con stru ction .
V O L U M E C O N T R O L — Easily accessible
from side o f cabinet.. A djustm ent protected
from tampering b y counter sunk screw
head. Location can be furnished key for
adjustment. An additional convenience.
© International Arcade Museum
A U T O M A T IC M U L T I-S E L E C T O R — Patrons can sele
one or twenty records. Plays records in rotation if rl1
choice is indicated. Sim plicity o f construction and nuni
bered record trays mean simplified servicing. Anothcl
feature that makes the R ock-O la a marvel o f perfection!
N E W C ASH B O X — Standard Equip
ment. All 1940 Luxury Lightup models
have cash box easily serviced from ou t
side. Another exclusive Rock-Ola con
venience,
A U T O M A T IC P L A Y REGISJJ
— Im proved mechanism assure*
rate connt. Valuable c h e c k f t
popular records. A simple twi»< ‘ t
knob and the entire register i®
http://www.arcade-museum.com/
|t'
t,,,
Hi
.},
Future scanning projects are planned by the International Arcade Museum Library (IAML).