Automatic Age

Magic of Machine A ge Displayed at Coin Machine Show
(C hicago D aily News Ph oto)
The Chicago Daily News, leading Chicago afternoon daily, featured the above illustrations and the following description in an issue during
the 1940 Coin Machine Show: "When a coin is dropped today almost anything might happen. That, in any event seems to be the case
at the Hotel Sherman where the Coin Machine Industries are holding their annual show. Miss Vera Shea, making a tour of the exhibits,
visits the Automatic Physician and for 10c has her pulse beat and blood pressure recorded. She next steps into a little booth where she
sprays herself with sun-tan lotion. The device is intended for use at bath'ma beaches. In the last picture. Miss Shea has provided hersel1
with a bit of reading material purchased from the vending machine shown.”
Showmanship at 1940 Coin Machine Show
Rock-Ola's exhibit at the Coin Machine Show at the Hotel Sherman, Chicago, was regarded as the outstanding display of the entire
show . . . 64 feet long . . . 18 feet deep. The famous Rock-Ola Leadership Girl figure shown above the display stood over five feet high
from toe to plume . . . a very impressive sight. The miracle mirror conceptions used to display the Luxury Lightup Phonographs for '40
attracted huge crowds and caused much amazement and entertainment.
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