Automatic Age

October, 1939
AUTOMATIC AGE
92
M o d e r n iz a tio n — In
T rav e l
and
M e r c h a n d is in g
Mike Hammergren and his gang of Wurlitzer executives arriving at the San Francisco arrport. They naturally travel
the modern way while introducing the Wurlitzer Step by Step Modernization Plan to Operators. Left to right: Bob
Connor, Advertising Manager; Harry Kinq, Special Factory Representative; Ernie Petering, Assistant General
Sales Manager; Bill Simmons, Wurlitzer District Manager of California; Stanley Turner, Wurlitzer Service Instruc­
tor; American Airlines Stewardess; Walter Reed, General Manager Service Department; Don Kennedy, Western
Manager, Wurlitzer Credit Department, Chicago; Mike Hammergren, Wurlitzer General Sales Manager; Andy
Christensen, Eng.; Jim Broyles, Ass’t Sales Manager; Ed Wurgler, Wurlitzer Special Factory Sales Representative.
W u r lit z e r
T e s ts
In c r e d ib ly T h o r o u g h
It ’s easy to understand that there
are many parts in a Wurlitzer
Phonograph that are carefully tested
for precision of size and workman­
ship. But it’s not so easy to under­
stand how raw materials are tested
for intangible qualities.
Take the
hardness of steelball bearings, for
example. Each ball must be of the
same
hardness,
otherwise
noisy
channeling and excess wear result.
The hardness of metals is tested by
an instrument known as the Rock'
well Hardness Tester, shown below.
A battery of these is in constant
Tests metal strength.
use at Wurlitzer checking the hard­
ness of dies /and metal parts. The
point of a diamond, under enormous
but accurately measured pressure, is
pressed into the metal to be tested
and the depth of the penetration is
read on a scale which records the
amount to an accuracy of a ten-
thousandth of an inch.
At Wurlitzer there are many such
instruments and gauges used by
scores of careful inspectors and it
is largely due to this scientific ac­
curacy that the remarkable depend­
ability of Wurlitzer Phonographs is
due.
A n O pe rato r T estim onial
“A prodigious profit producer”— says Art Hermann, at the left, of the
Art Novelty Co., of Albany, N. Y., to three Wurlitzer executives. He was
referring to Wurlitzer Model 500. There is no argument from any of the
three, left to right, District Manager Sam Cass: General Sales Manager
. __
Mike Hammergren; Asst. General Sales Manager Ernie Petring.
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