Automatic Age

I FIGURE T H A T OVER
TW ENTY RECORDS CUT
INTO
MY PROFITS?
2 0 RECORDS IN EACH
MY 2 4 0
Of
PHONOGRAPHS
REPRESENT A LOGICAL
INVESTMENT AGAINST
EARNINGS . . .
WITH
9 6 0 MORE RECORDS
MY ROUTE MEN WOULD
BE NEEDLESSLY SLOWED
UP . . . THE LOCATIONS
PREFER Q U ALITY TO
It's a SMART OPERATOR Who
Q U A N TITY . I GIVE THEM
Recognizes the Dividing Line
THE LATEST RELEASES.
Between
More Earnings and More Profits
To the successful operator, it's not the EARNINGS his route
brings in but his actual PROFITS after subtracting overhead, up­
keep and expenses. That’s why Rock-OIa Luxury Lightup phono­
graphs are built thoughtfully, scientifically, eliminating the unnec­
essary and retaining the IMPORTANT money-making features.
MODELS
DELUXE • STANDARD • COUNTER