Automatic Age

Gandy Interests In
Sales Drive
The National Confectioner’s Asso­
ciation has launched its campaign to
step up its candy sales 25% during
1938. At least 500 cuts have been
ordered from the office of the secre­
tary of the association carrying the
slogan “Candy is delicious food —
enjoy some every day.” These stickers
will be sold in two different sizes and
most of them will be affixed to envel­
opes and packages, and also on differ­
ent confectionery.
The slogan is already being used in
radio broadcasts, and has been re-
poi'ted in huge electric lights. It has
also been posted on “L” platforms of
Chicago and stations of the New
York subway. Meanwhile, through
other channels the drive is being
pushed with zest.
The association is eager to lift the
present candy industry out of the
business slump through this publicity
campaign, and hopes to have at least
1,000,000 window transfers with this
slogan before the June convention.
Over forty firms have shown their
enthusiasm for the campaign by or­
dering merchandising and advertis­
ing material.
“Hot-Vender” Output
Increased
Due to the rapid expansion of
‘ Hot-Vender” routes already in oper­
ation, Bally Manufacturing Company
has been forced to step up produc­
tion on their pre-popped hot popcorn
machine, according to Jim Buckley,
Sally’s general sales manager, who
has just returned from a tour of in­
spection of several “Hot-Vender”
routes.
“I am not at liberty,” Jim stated,
“to disclose the territory covered by
the ‘Hot-Vender’ routes I have been
looking over, because the operators
are working out large-scale expansion
m ar k et
Establish a p er- H p j j s l
drug
m anent p a v i n g
S TO RES,
business in your B L v l '
TAVERNS,
com m unity w ith ■ £ * 9 1 .{
B A R S. R E S ­ t’ asterllne.
M U - M f c V / f V T ftE L p B
>i
T A U R A N T S , lions of dollars
CLU BS.
spent m o n t h l y
C IG A R
for 5c nuts and ■ g r o V s r g W l l r l l
STORES.
c a n d ie s .
H e r-
^ a y s id e
chants eager to
STANDS.
put Magic Sales­
Many O ther.. man displays on th e ir counters. They
merchnnrti™ v w , only fo r the cellophane bags of
regular
p disPla J' Ailed— and collect your
p r o te i
A
n *C O M E .
S tric t territory rights
>our ever growing business.
W rite .
19 16 . 1qoc
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1926
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C A S T E R L IN E BRO S.
S unnytide Ave., Dept. A A ,
91
AUTOMATIC AGE
May, 1938
Chicago.
III.
programs. However, complete details
will be announced in the ne'ir future,
together with very interesting data
tabulated as a result of my personal
survey. I will say at this time that,
based on earnings reported to date,
a route of as few as 20 machines
will yield an operator a very sub­
stantial annual income, even allowing
for complete amortization of invest­
ment in one year. We also found
that one man can readily handle a
route of 20 to 25 machines without
assistance.
“Mechanical simplicity is the ex­
planation of the comparatively large
routes which a ‘Hot-Vender’ opera­
tor can service. Inasmuch as only
one ingredient— ready-popped corn—
is placed in the machine, the average
service call is only a matter of min­
utes. Therefore, although the ma­
chine may sell out and require re­
filling three to five times a week,
routes of the size mentioned are well
within the ability of one man. Col­
lections, of course, are not made on
each call, but only once a week.
“As a result of my trip, I am more
convinced than ever that the ‘Hot-
Vender’ offers America’s operating
fraternity the greatest opportunity
outside of the amusement field.”
Prize Scheme Boosts
Robbins’ Vendapak
Vendapak, the new 5c package ven­
dor for nuts and confections, made
by D. Robbins & Co. is enjoying ex­
cellent sales, says Dave Robbins, be­
cause it is the first machine of its
kind designed especially to set on
bars or counters. To stimulate the
sale of 5c packages of Jumbo salted
peanuts, it is suggested that oper­
ators insert a charm or other prize
in each package. Tests have proven
that this idea results in many people
buying from two to five packages of
nuts at a time, so that they may re­
ceive the charm or other prize. It
is absolutely legal to give a prize
with each package, says Dave Rob­
bins, because there is no question of
gambling involved. The operator can
afford to give these prizes because
the IV 3 oz. of Jumbo salted peanuts
costs the operator only lc, the charm
about %c and the empty carton hie.
D. Robbins & Co. are arranging for
a series of other prizes to be packed
with salted peanuts, so that the cus­
tomers will be permanently induced
to patronize Vendapack machines. In
addition to vending salted peanuts,
Vendapack will also vend 5c Hershey
bars or any other bulk products
which can be vended in the cartons
furnished by D. Robbins & Co.
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