Automatic Age

14
AUTOMATIC AGE
satisfaction in having “helped the cause” ! Of
having wonderful friends! Of being of construc­
tive good to your community! Of having the
ability and the opportunity to shoulder additional
responsibilities! Of doing a good turn!
Tell folks why you are glad to be a coin ma­
chine man! Tell them about coin machines—
what they are— what they do— why people want
them— their constructive benefits— why some
folks criticise them— and why some of the criti­
cism is justified— and what you are doing to help
overcome the objectionable features of the busi­
ness.
The real coin machine man knows that coin
machines satisfy a definite demand, a definite
need, a definite purpose— in fact, a great variety
of demands, needs, purposes— and he is able to
present an interesting story about coin machines
to every person who will hear him.
The real coin machine man knows that a pinch
of carelessness can cause a mountain of trouble.
He sees the mistakes made by greedy careless or
unscrupulous operators, and tries to counsel with
them. He helps the beginners in the operating
business, not forgetting that he was once a be­
ginner himself and that Joe and Charlie were able
to give him some valuable pointers on how, and
how not, to operate the machines likely to cause
criticism.
The real coin machine man is proud to be able
to furnish the finest music in the world to hun­
dreds of dance fans in his community! To provide
stimulating fun and real relaxation to other hun­
dreds of amusement machines fans! To supply
countless commodi­
What Other Business
ties and services to
Can Match Your Own? his friends and
neighbors through the medium of the coin chute!
He is dealing in something more important and
more wonderful than the majority of goods sold
over counters in any store. Only the magic of the
coin chute can enable one man to supply music,
recreation, relaxation, fun, service and fifty kinds
of merchandise to everybody, everywhere.
The real coin machine man will not place a
machine intended solely for adult amusement in
locations frequented by children. He will not per­
mit a location to keep a cigarette machine if the
storekeeper permits children to patronize the ma­
chine. He will not misrepresent a machine to any
location owner. Nor will he attempt to “outsmart”
the officials of city or state by “flaunting” ma­
chines openly after such officials demonstrate
reasonable tolerance toward reward type ma­
chines.
The real coin machine man is the operator, the
jobber, the distributor, or the manufacturer who
© International Arcade Museum
June, 1938
will survive depressions, recessions, slumps,
closed territory, unfair legislation, discriminatory
taxation, unfavorable court decisions, and any or
all other temporary obstacles which forces the
weaklings, the unscrupulous, the greedy, the
“beefers” and the misfits in general, out of the
coin machine industry for keeps.
Be a real coin machine man! And help others
to become better machine men! Believe in the coin
machine business! Defend it with your whole
mind, spirit and energy against those who insist
upon seeing a few thorns instead of the full-blown
T .
rw*i . flowers! Carry on the
An Industry T at Spjr^ 0f an industry— a
Refuses to Stumble mighty industry! An in­
dustry that refuses to stumble over trifling dif­
ferences of opinion! An industry that will not be
tripped by the mistakes of a few careless, greedy
individuals! An industry that will never be con­
vinced that it is other than a healthy American
institution, catering to the normal and healthy
habits and desires of typical red-blooded Amer­
ican citizens!
Abandon “Mart” Plans
During the past month the A u t o m a t ic A ge
felt out the jobbing and distributing trade on the
subject of a proposed exchange, mart, and auction
of used machines to be held in midsummer in
Chicago. Many interesting ideas were advanced
on the subject and they were so diverse that it is
impossible to do anything in the short time ahead.
Some thought the idea was good and would fur­
nish the jobbers a means of selling a lot of used
equipment that is no longer good in one section
but can be used in another. Others thought the
plan would interfere with their regular twelve­
months’ business. Still others thought that a cen­
tral resort should be picked where expenses for
conducting the show were nominal and hotel ex­
pense for the buyers at a minimum.
If the jobbers can later agree on any compre­
hensive plan for holding such an affair, the plan
will be printed in A u t o m a t ic A ge and we will
lend every possible effort. However, the idea
probably will not be carried out this summer.
“Easy Money” Projects
■WTHAT are you doing to follow-up the lend­
ing-spending program? A smart operator
will find out where this easy money is being
spent and get his machines out in those neigh­
borhoods. Many operators are not in a position
to make quick moves while others are in the
habit of going where the money is. Get your
congressman to send you a list of these projects
and follow them up.
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