January, 1938
AUTOMATIC AGE
305
A Tribute to the Coin Machine Business
What Prominent Fea
ture At Show This Year
¥ AM in the best business in the world. I am my own boss
-*• I set my own hours. I work my own way.
I have built my success with my own personality.
I cash in each day . . . as I earn, I learn.
I make as many friends as I can, which is as great a satisfaction
as the profit I make.
I set my own limits to what I make. I have no fears of unemployment.
My age sets no handicap, as in my business the youngster of 18
succeeds along with the oldster of 80.
I know that my success as a man and a producer is bound to increase
with my growing experience.
I realize that the “overhead” of other business, with high rent, wages
and losses, is another m an’s burden, not mine.
My business is old enough to be established, and young enough to
offer ample opportunity to the most ambitious. I know my own
capabilities in it and am confident in the future it holds for me.
I am proud to say that I am in the best business in the world!
Last year it will be remembered
by many who attended the coin m a
chine show at the Hotel Sherman
that considerable publicity was given
to the affair by hundreds of news
papers throughout the country as
well as radio and motion picture
publicity through the presence of the
famous “ Dizzy” Dean, St. Louis
Cardinal base-ball pitcher who was
engaged by the Rock-Ola M anufac
turing Corporation to present their
“ World Series” baseball game.
Courtosy of Don Loary AUTOMATIC SAIJ5S CO
Rock-Ola’s New Games Ready
N announcement from Rock-Ola
M anufacturing Corporation veri
fies the report that their new table
games are all ready for the 1938 re
ception at the show.
Eleborate plans have been made to
insure some of the finest examples of
eye appeal in the coin-machine in
dustry.
Models have been expertly designed
by Rock-Ola craftsmen to meet every
purse, purpose and performance of a
location requirement.
For years a leader in profit-produc
ing equipment, Rock-Ola will further
add to their laurels when these new
games for the first time are placed
on exhibition at the big show. An
outstanding advancement will be of
fered in Rock-Ola’s simplified me
chanical construction — the features
o f which have been time-tried and
tested to insure a long working life,
eliminating the grief of adjustment
and repair.
Rock-Ola will offer games of skill,
thrill and unbelievable novelty to com
pel vastly superior earnings. The
magnetic pulling power of these new
models will far out-distance Rock-
Ola’s past presentations. The 1938
games should prove a real eye-opener
to those who want new and startling
innovations in the big money-makers.
No expense has been spared in the
designing of these games — designs
which are years ahead, combining all
the beauty and simplicity known to
good craftsmen. Special stress has
been put on color which further en
hances the natural attractiveness of
these games.
Jack Nelson, Vice President and
General Sales Manager of Rock-Ola,
says: “ Here are the table game
scoops for 1938— the real smash in
big money and the opportunity to se
cure the real location holders, these
1938 games deserve the best.” The
first presentation of Rock-Ola’s 1938
games w ill be in the show at Rock-
Ola’s large display space, also in
Rock-Ola’s rooms and the rooms of
many distributors.
!
In questioning Jack Nelson on this
subject at the Celtic Bar in a pre
show get-together, several coin men
wanted to know what Rock-Ola had
up his sleeve this year. Nelson an
nounced, by saying he could not
divulge the information but he could
go so far as to say that they m ight
have a man there who is even more
popular than Dizzy Dean was at the
height of his career. “ W ill it be
Charlie McCarthy?" Paul Gerber
asked, but Nelson refused to answer.
So, who can tell— maybe it will be
“Charlie.”
RUSH YOUR COPY!
The Trade W ill be Waiting for the February
Issue of A U T O M A T IC A G E
The Biggest Opportunity of the Entire
Year for Coin Machine Advertisers
9 News and Pictures of the Show!
0 Descriptions and Illustrations of
A ll the New Machines!
# News of the Meetings!
0 M any Other Interesting Features!
‘Result-wise” Advertisers will plan to use
increased space.
FINAL DEADLINE
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© International Arcade Museum
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JANUARY 25th I
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