Automatic Age
Issue: 1937 September - Page 13
13
AUTOMATIC AGE
September, 1937
Ships That Pass In The Night
By A rth u r W . Luchs
Sound Enterprises
HE night falls as a mantle
Need Not Hide
on both land and sea,
masking the good and
Perhaps those two passing
legitimate, enterprise as well as ships will never rest in the same
the unscrupulous activities of harbor together, but will con
the fraud, or shark who preys tinue to pass each other on the
upon legitimate humans and or we'll traveled ocean lanes. Even
ganizations, in the manner of a though their captains never
parasite. In the parlance of the meet, their company and its his
sea, “Ships that pass in the tory is an open book. They have
night” refers to the ships one nothing to hide from prying
meets in the dead of night, while eyes; they are open and above
crossing the vast ocean. Far in board. They have the respect
the distance, the lights of the and admiration of their fellow-
coming ship are sighted by the men.
lookout in the crows nest, who
The mantle of night also
sings out the discovery, or masks the furtive, slinking boat
phones it to the captain on the and its captain known as the
bridge. The captain who has shark, who sails the seas with
consulted his sailing schedule for all lights extinguished, his mis
regular scheduled ships, knows sion to prey, rob or smuggle,
to a certainty the name of the whose sailing schedule is never-
ship now nearing him, the com published, who flies a flag and
pany owners and its destination. shows lights only when neces
He gives the welcoming blast on sary to shield his identity from
the ship’s siren and the vessel, passing ships. No legitimate
passenger ever selects a ship of
which is rapidly approaching re
that character to carry him.
taliates in kind. Thus the amen
Passengers who desire to sail
ities of the sea are transacted across the sea, with its potential
between two legitimate shipping threat of disaster, prefer to en
leaders, who perhaps have never trust their safety to r eliable,
had the opportunity of meeting legitimate steamship companies,
personally, but who honor and who exert every precaution to
revere the company name and ward the sole purpose of deliv
the captain of the ship which ering their passengers safely at
draws near in the night. A feel their destination.
ing of solidarity, respect and
Deal with Reliable
mutual admiration for each
Manufacturers
other is voiced in the crass blare
The coin machine industry
of the ship’s siren, heard in the
also has its ships that pass in
dead of night at sea. Back of the night. They are the manu
those signals stands a company facturers, distributors, jobbers
with integrity, reliability and and operators with whom we
years of effort devoted to mini have our regular contacts. They
mizing the loss of life and prop are reliable, trustworthy and
erty at sea.
guarantee their products. They
T
© International A rca d e M useum
advertise in the regular trade
papers of the industry, maintain
a regular establishment, abide
by standard prices to all and
lend their best efforts toward
raising the standards of the in
dustry.
This group comprises the le
gitimate ships that pass in the
night ,steadfast and dependable,
with whom it is a pleasure to
do business. We know that they
will make good on their prom
ises. We know that it is safe to
send them money on an advance
order and that we will receive
the games for which we paid
them. We know that if the
games develop flaws or break
down, they will make good on
them. With that surety, it is a
pleasure to do business with re
liable coin machine people.
Beware of Sharks
and Frauds
We also have the shark, or
fraud, who preys on the unsus
pecting coin man or woman, un
der the guise of legitimacy. He
works out of some small office,
sometimes with a pretentious
front, or in many instances he
uses the address of a prominent
building to fleece operators who
respond to his advertising. This
type of shark is similar to the
ships we pass in the night who
are on illegitimate business. He
is a human parasite who gyps
coin men. He shows false col
ors and credentials in an effort
to avoid detection and fleece coin
men out of their money. Very
seldom does he advertise in the
legitimate trade papers of the
industry, who maintain high
standards in an effort to protect
(Continued on page 23)
h ttp ://w w w .arca d e -m u se u m .co m /
AUTOMATIC AGE
September, 1937
Ships That Pass In The Night
By A rth u r W . Luchs
Sound Enterprises
HE night falls as a mantle
Need Not Hide
on both land and sea,
masking the good and
Perhaps those two passing
legitimate, enterprise as well as ships will never rest in the same
the unscrupulous activities of harbor together, but will con
the fraud, or shark who preys tinue to pass each other on the
upon legitimate humans and or we'll traveled ocean lanes. Even
ganizations, in the manner of a though their captains never
parasite. In the parlance of the meet, their company and its his
sea, “Ships that pass in the tory is an open book. They have
night” refers to the ships one nothing to hide from prying
meets in the dead of night, while eyes; they are open and above
crossing the vast ocean. Far in board. They have the respect
the distance, the lights of the and admiration of their fellow-
coming ship are sighted by the men.
lookout in the crows nest, who
The mantle of night also
sings out the discovery, or masks the furtive, slinking boat
phones it to the captain on the and its captain known as the
bridge. The captain who has shark, who sails the seas with
consulted his sailing schedule for all lights extinguished, his mis
regular scheduled ships, knows sion to prey, rob or smuggle,
to a certainty the name of the whose sailing schedule is never-
ship now nearing him, the com published, who flies a flag and
pany owners and its destination. shows lights only when neces
He gives the welcoming blast on sary to shield his identity from
the ship’s siren and the vessel, passing ships. No legitimate
passenger ever selects a ship of
which is rapidly approaching re
that character to carry him.
taliates in kind. Thus the amen
Passengers who desire to sail
ities of the sea are transacted across the sea, with its potential
between two legitimate shipping threat of disaster, prefer to en
leaders, who perhaps have never trust their safety to r eliable,
had the opportunity of meeting legitimate steamship companies,
personally, but who honor and who exert every precaution to
revere the company name and ward the sole purpose of deliv
the captain of the ship which ering their passengers safely at
draws near in the night. A feel their destination.
ing of solidarity, respect and
Deal with Reliable
mutual admiration for each
Manufacturers
other is voiced in the crass blare
The coin machine industry
of the ship’s siren, heard in the
also has its ships that pass in
dead of night at sea. Back of the night. They are the manu
those signals stands a company facturers, distributors, jobbers
with integrity, reliability and and operators with whom we
years of effort devoted to mini have our regular contacts. They
mizing the loss of life and prop are reliable, trustworthy and
erty at sea.
guarantee their products. They
T
© International A rca d e M useum
advertise in the regular trade
papers of the industry, maintain
a regular establishment, abide
by standard prices to all and
lend their best efforts toward
raising the standards of the in
dustry.
This group comprises the le
gitimate ships that pass in the
night ,steadfast and dependable,
with whom it is a pleasure to
do business. We know that they
will make good on their prom
ises. We know that it is safe to
send them money on an advance
order and that we will receive
the games for which we paid
them. We know that if the
games develop flaws or break
down, they will make good on
them. With that surety, it is a
pleasure to do business with re
liable coin machine people.
Beware of Sharks
and Frauds
We also have the shark, or
fraud, who preys on the unsus
pecting coin man or woman, un
der the guise of legitimacy. He
works out of some small office,
sometimes with a pretentious
front, or in many instances he
uses the address of a prominent
building to fleece operators who
respond to his advertising. This
type of shark is similar to the
ships we pass in the night who
are on illegitimate business. He
is a human parasite who gyps
coin men. He shows false col
ors and credentials in an effort
to avoid detection and fleece coin
men out of their money. Very
seldom does he advertise in the
legitimate trade papers of the
industry, who maintain high
standards in an effort to protect
(Continued on page 23)
h ttp ://w w w .arca d e -m u se u m .co m /
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