Automatic Age

14
AUTOMATIC AGE
November, 1987
He P rofits Most W h o Serves Best
By A r th u r W. Luchs
HPHERE is a doctrine practiced
by far sighted coin men
throughout the world, expressed
in the words, “He profits most
who serves best”. Close analysis
of this statement discloses that
the ultimate purpose of service
is profit. It is well for every
wide awake operator to remem­
ber at this time that the source
of revenue for his operating
route is the patron of the loca­
tion for whom he is supplying
a definite need, namely amuse­
ment. It is the patron of the
operator’s machine who pays
the money which enables the
operator to continue in busi­
ness.
Satisfied Patron A n Asset
To an operator who caters to
the whims of the amusement
seeking public, through the me­
dium of placing his machines on
location, a satisfied patron and
location is the most valuable as­
set he can have. A satisfied
location will stick with an oper­
ator who is rendering the most
efficient service possible, and it
will be next to impossible for a
chiseling operator to pry his way
into the good graces of the loca­
tion owner.
his employees should be quite make money. Without money
as much interested in holding your operating business would
present locations, as in seeking not long survive. It is very im­
new locations:
portant that the operator do his
When a location is lost, the re­ work so well, that the old loca­
duction in profit resulting from tions will recommend new loca­
the loss of that particular loca­ tions to him.
Why is it that locations will
tion, may be a very significant
do
business with one operator
amount. It may mean that the
and
not with another? Because
margin of profit under which an
operator is working, has been the service from one operator is
more efficient and satisfactory
considerably depleted.
than it is from the other opera­
If the operator is to continue
tor. You as an operator have
in business, he must add new
your part to play in making ser­
locations to take the place of
vice satisfactory to all your lo­
those, who for various reasons
cations. Locations are won and
may be lost.
If the new loca­
held and the operators business
tions are not available, the oper­
is promoted through intelligent,
ator cannot keep up the volume
careful attention to small details
of business necessary to its per­
of service. They may appear
petuity, hence he will soon find
small and trivial, but all in all
himself in “the operator’s grave­
they add up to the reason why
yard”, along with many other
the operator retains or loses a
operators who were unable to
location.
maintain profits. How impor­
Modern Methods— More
tant then that the operator
should exert every effort to the
Locations
building of good will and the
The operator who is constant­
maintainance of the most effi­ ly seeking to improve his ser­
cient service to the location, so vices and who uses modern
that it will be practically impos­ methods and machines in doing
sible for another operator to de­ business with locations, is the
prive him of his location.
operator who continues to ex­
pand the number of machines he
owns and the number of loca­
Every operator, large or small
It is well to keep uppermost in tions he services. He continues
strives constantly to acquire new mind several factors pertaining to grow, for he has learned that
locations, and at the same time to being a successful operator, to get, he must give. The most
employ all reasonable expedients and reaping the rewards which efficient and up to date service
to retain the old locations. The such a position will insure. It is given to locations will result in
loss of a single location will be unnecessary perhaps for me to considerable profit to the oper­
revealed in the accounting remind you that the purpose for ator. To get profit, you must
records at the end of the year. It which you are in business, just give service. “He profits most
follows that every operator and as I also am in business, is to who serves best.”
Strive for New Locations
O bject Is To M ake Money
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