Automatic Age

March, 1937
“ P l a y e r ’s C h o i c e ”
B o o s ts E a r n in g s
Jim Buckley, general sales manager
of Bally Manufacturing Company*
re p o rts th a t the new “Player’s
Choice” Payout, featured in Bally’s
“ Skipper” game, is receiving enthusi­
astic praise from operators, who find
the feature a definite factor in boost­
ing net profits. “Apparently,” says
Jim, “the usual ‘player’s choice’ is to
play s’more! You know, ‘Skipper’ lets
the player decide for himself how
he’ll take his skill awards. He can
either play off his free games, in
which case the coin-chute operates
without coins being deposited; or he
can receive an actual payout in coins
or tokens merely by pressing a small
button on the other side of the ma­
chine. Operators are agreed that most
players elect to play off the free
games, which appreciably ‘ups’ the
net income of the machine.”
“Of course, the fact that ‘Skipper’
has the famous ‘Bumper’ giant-spring
action, with neither pins nor pockets
on the play-field, is what attracts and
holds the play. The ‘growing Score’
Totalizer is also important as a play-
stimulator, and in the case of ‘Skip­
per’ there are two such Totalizers,
one recording the score, while the
other records Free Games accumula 1
ted by the player. But, above all,
practical operators consider the ‘Play­
er’s Choice’ Payout as the outstanding
reason for ‘Skipper’s success as a
money-maker.”
“Skipper” also features a Remova­
ble Payout Section, which is said to
give utmost operating flexibility in
that the entire payout section, sus­
pended below the cabinet, may be re­
moved. When this is done, awards are
in automatic Free Games only, and
all “payout atmosphere” is removed
from the machine. Any Free Games
redeemed by the merchant are auto­
matically recorded.
W is c o n s in C o in M e n
A s s ’n I n c o r p o r a t e d
The Wisconsin Association of Coin
Machine Operators has filed articles
of incorporation at Madison for the
following purposes:
“To bring together all persons,
firms or corporations engaged in the
operation or distribution of all types
of legal coin-operated amusement ma­
chines or devices in the State of Wis­
227
AUTOMATIC AGE
consin, and to foster among them a
feeling of well-being, friendship, good
will and fair dealing, and to act and
promote for their general interest
and to investigate and report on all
matters of interest to members touch­
ing upon the operation of coin-oper­
ated machines within the State of
Wisconsin and to take such steps as
may be suited to protect members
fro m any u n ju s t discrimination
against them.”
C. S. Pierce, Brodhead, is president
of the organization; E. R. Green,
Wausau, vice-president; H. J. Jadin,
Green Bay, treasurer, and Saul Rut-
tenburg, Madison, secretary.
U sed
M a c h in e s
B ig
S e lle r s w it h A t la s
Morrie Ginsburg reports that Atlas
Novelty Corporation sold more used
games during the week of the 1937
convention than in any week in the
history of the firm. “Old and new
customers from all over the country
visited the Atlas showrooms,” he says,
“and literally cleared the floor of used
games. Since the show, however, the
Atlas Company has replenished its
stock and today has plenty of late
rebuilt games.”
While Eddie and Morrie attended
to their booth at the convention head­
quarters, Irving Ovitz ami A1 Stern
worked like Trojans taking care of
the hordes of customers that came
in, but managed to satisfy everyone
in their usual efficient manner.
Although Atlas does a tremendous
business in new games, Morrie says
that used games are an integral and
important part of their business, and
as a result Atlas carries from 200
to 300 rebuilt games on its floors at
all times. This large stock is turned
over approximately every 10 days.
H o w ard
A p p o in te d
to
In te r s ta te A m u s e m e n t
Interstate Amusement Machine Co.,
one of Detroit’s largest and newest
operators in the automatic phono­
graph field, has appointed Joseph
Howard as general manager. This
company has been buying machines
steadily for the past month and is
placing machines out on location on
several routes.
Howard was formerly distributor
for the Reliable Sales Company in
Michigan and Ohio and is experienced
as an electrical engineer.
© International Arcade Museum
A gency
T akes
L arg e r
Q u a rte rs
Morris and Davidson, Inc., former­
ly located at 201 N. Wells Street in
Chicago, Illinois, are now located in
their new and spacious quarters at
430 N. Michigan Avenue, also in Chi­
cago. Their new telephone number
is Superior 3933. Morris and David­
son are well known in the coin ma­
chine field as they handle many of
the leading accounts. The firm now
occupies the entire ninth floor of
their new location. A combination
shower and exercize room is only one
of the many modern features em­
bodied in their new quarters. In an
interview with A u t o m a t i c A g e , Carl
T. Morris, said, “We have outgrown
our former offices months ago and
strongly felt the need for more room.
We now feel that we will be able to
give our accounts even better service
than before.”
O h io
O p e ra to rs
on U p g rad e
Mr. Art Nagel, head of the Avon
Novelty Sales Company, Incorpora­
ted, Cleveland, Ohio, recently an­
nounced that post-convention business
has been way above expectations.
Mr. Nkgel, in issuing a personal
comment upon activity in the Ohio
territory said, “I take personal pride
in the widespread prosperity of Ohio
operators. The profits that they are
receiving from machines which I have
personally recommended is highly
gratifying to me. It is this individual
service, that is responsible for the
tremendous business that my company
is receiving.”
The Avon Novelty Sales Company
is well-known and recognized by their
motto, “Service that merits sales.”
Active operators in the Ohio teiTitory
confirm this by their statements to
the effect that every department in
this organization lives up to the Avon
Motto.
A l a m o S a le s M o v e s to
L a rg e r Q u a rte rs
Alamo Sales Company formerly lo­
cated on West Houston Street, San
Antonio, Texas, is now located in its
new and larger quarters in the
Crockett Hotel Building. George W.«
Wrenn is manager of the firm, which
operates Wurlitzer phonographs there.
Harry Drollinger, Texas representa­
tive for Wurlitzer, was on hand for
the opening of the new office.
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