Automatic Age
Issue: 1937 June - Page 157
a manufacturer is receiving good sup
port and distribution through his ex
clusive agent, it is only right and just
that the manufacturer co-operate
F U LLY with the agent. After all, it
costs any amount of labor, organiza
tion and money to launch anything
new on the market, and it is as little
as the factory can do to play the
game, and see that those efforts are
not wasted, and this can only be pos
sible by making the exclusive arrange
ment R E A L L Y EXCLU SIV E and
not close the front door, just to open
the back one.
No doubt, we are all keen on mak
ing money in the shortest possible
time, nevertheless there are principles
even in business, and one must give
sometimes as well as take. In the
end, it pays a thousand times.
Our industry is in need of complete
organization just as is necessary in
other industries, and we are pleased
to note, that this matter is receiving
due consideration in America. Just as
soon as this has been accomplished, it
may be possible for distributors over
here to do likewise. Meantime, it is
a case of price-cutting to secure
business against another, and this
positively cannot go on indefinitely
without ending up in the eventual
ruination of the industry.
As the first step towards the elim
ination of this, we have tried to
impress upon several of our American
friends, the advisability of keeping
exclusive sales arrangements really
water-tight both in America and here.
It is useless for a factory supplying
American jobbers to enable them to
export their products on territory al
ready being exploited to their advan
tage, and instead of this helping their
business, it ruins it, as this is the
root of price-cutting now so preva
lent among certain jobbers.
Too Many Prices
To illustrate this point, allow us to
Quote yet a few more remarks from
our trade organ here, which may in
terest your readers: “Why is it not
possible to have some sort of price
stability in the matter of pin game
selling in this country? Naturally
enough, different makes will have
different prices, but why on earth
should any one particular model be
obtainable at varying prices? As for
example, the ----- table at distrib
utor A costs £15. ‘Around the corner’
at B’s it can be bought for £14.5/-.
Go along to D ’s and the table is
offered at £14, or ‘in lots of six’
£!3.19.11%d. And all the time it is
the very same table. Is this variation
in price of any one particular pin
game good for the industry generally?
How many people could honestly
answer yes?”
This gives you, in a nutshell, ex
actly what is happening here through
indiscriminate selling, and admittedly
the factory has a difficult task in pre
venting their jobber customers ex
porting, nevertheless, it is imperative,
in their own interests, that they spare
no effort in preventing the export of
those of their machines, specially
constructed for the market they are
represented in. Naturally, for ma
chines constructed for the American
market, for American coinage, it is
a different matter, and no one can
expect any protection in this direc
tion. Price-cutting in any industry,
finally kills the business, and here is
where some sort of organization
would be useful. Unless the industry
can organize in America, it is futile
attempting anything of the kind on
this side, but when distribution is
organized along proper lines, the fac
tories can then lay their hands on the
exact source suspected, and could
refer the inquiries for foreign coinage
slots to their OW N exclusive distrib
utors, and advise their American job
bers to concentrate on the domestic
model.
We would here like to call the at
tention of American manufacturers
to another of our difficulties here. We
refer to the common type coin chute.
This will positively not stand up to
the abuse of players here, especially
when adapted to suit the large British
penny. More trouble is caused through
damaged coin chutes than any other
part of the machine, and after all,
this is one of the most important com
ponents and worthy of a little more
attention. In these remarks, we par
ticularly refer to pin games.
Those factories desirous of develop
ing export markets, must adopt a
real good coin chute, one able to stand
conditions in that market and not
merely an American slot fitted with
a larger orifice to suit the larger coin.
These may suit the small American
nickel or penny, but quite the reverse
with the larger coin used over here.
Candidly, we do not think the now
common American pin game coin
chute will ever suit the British mar
ket, as after two or three weeks use
or abuse, they are bent and bi’oken,
and useless. There is much room for
improvement here and we all look
forward to the day when we will have
© International Arcade Museum
'k
Used Game Specials!
Completely Reconditioned
S P F flA l
BALLY BUM PER $34.50
BA LLY SK IPPE R $54.50
C OU N T ER G A M ES
D A V A L RACES ------------------- ---------S 8.50
W IT H REGISTER 5c P L A Y ------ 9.50
D A V A L REEL *21’ - .......................- 7.50
PENN Y SM O KE ......... - ..........- ......... 6.50
WAGON W H E E L .............................- 7-50
S P O R T L A N D --------- ------------------------- 7.50
HIG H S T A K E S ....... ....................... — <0.50
REEL DICE ....................................... 10-50
C A TC H -N -M A TC H ............................. 6.50
P A Y O U T TABLES
B A L L Y A L L S T A R S .........- ............
B A L L Y BONUS ...................................22.50
B A L L Y BE LM O N T .............................39.50
B A L L Y DERBY ____________ _____ - 24.50
B A L L Y C H A LLEN G ER — ............... 27.50
B A L L Y J U M B O ........... ............... ........15.50
B A L L Y PEERLESS ---------- ----------- 22.50
B A L L Y GOLDEN H A R V E S T _____14.50
B A L L Y SK Y H IG H ------------ -------- - 15.50
B A L L Y ROUND UP - ------- ----------- 27.50
B A L L Y ROCKET ------- ------------------ 6.50
B A L L Y T R A F F I C -------------------------- 9.50
B A F F L E B A L L .........—....................- 12.50
BA LLO T .................................. — ..........27.50
C R E D IT .................................................22.50
CARIOCA ............................................... 10.50
CO CK TAIL HOUR .............................22.50
D A IL Y L IM IT .....................—............22.50
D A IL Y DOUBLE ................................ 14.50
R A IL Y RACES ........... ............... ........32.50
DO UBLE SCORE -------------------- — 22.50
FENCE BUSTER . . .........................- 32.50
FORTUNE ................. - ........................- 1950
F L IC K E R S ...........................................29.50
H IT OR M ISS .....................- .............. 8.50
IVORY G O L F ......... .............................. 9.50
M U L T IP L A Y .............- ........................27.50
M YSTERY 3 ......................................... 13.50
PAMCO PA R LA Y SR.............. - ......... 19.50
PUT ‘ N’ T A K E ...............................
7.50
R AM BLER .............- ..........- ............. 22.50
R A P ID FIR E ................. - .................... 10.50
REPEATER ............. - ............................ 17.50
ROUND ‘ N’ ROUND ......................... 29.50
7-11 ................... - ................................... 9.50
S H E L L GAME ...............................—
9.50
SPORTSMAN V IS IB L E ................... 7.50
SU N S H IN E DERBY .........................- 17.50
TEN GRAND ...................................— 22.50
TROJAN ...............................- ................ 19.50
TYCOON .................................................22.50
T U R F C H AM P ....... ............................54.50
W ESTERN RACES ............................ 32.50
W H IR LP O O L, RODEO & ........... ..
FO O TBALL (10 B A L L ) EA. . . . 12.50
★
N O V ELT Y G A M ES
T IT -F O R -T A T
T R I-A -L IT E
BEAM L IT E
SENSATION
REBOUND
PAR-G O LF
CRISS CROSS
BIG GAME
S C O R E -A -LITE
S IG N A L
SP O TLITE
KING S
$4.50 each; 3 for $12.00
P le nty of other aam es to
choose from !
★
W R IT E FOR P RIC ES!
11/3 Dep. w ith Order, Bal. C.O.D.
MONARCH COIN MACHINE CO.
2 3 0 4 0 8 ARMITAGE A V E .
C H I C A G O , ILL-
http://w w w .arcade-m useum .com /
port and distribution through his ex
clusive agent, it is only right and just
that the manufacturer co-operate
F U LLY with the agent. After all, it
costs any amount of labor, organiza
tion and money to launch anything
new on the market, and it is as little
as the factory can do to play the
game, and see that those efforts are
not wasted, and this can only be pos
sible by making the exclusive arrange
ment R E A L L Y EXCLU SIV E and
not close the front door, just to open
the back one.
No doubt, we are all keen on mak
ing money in the shortest possible
time, nevertheless there are principles
even in business, and one must give
sometimes as well as take. In the
end, it pays a thousand times.
Our industry is in need of complete
organization just as is necessary in
other industries, and we are pleased
to note, that this matter is receiving
due consideration in America. Just as
soon as this has been accomplished, it
may be possible for distributors over
here to do likewise. Meantime, it is
a case of price-cutting to secure
business against another, and this
positively cannot go on indefinitely
without ending up in the eventual
ruination of the industry.
As the first step towards the elim
ination of this, we have tried to
impress upon several of our American
friends, the advisability of keeping
exclusive sales arrangements really
water-tight both in America and here.
It is useless for a factory supplying
American jobbers to enable them to
export their products on territory al
ready being exploited to their advan
tage, and instead of this helping their
business, it ruins it, as this is the
root of price-cutting now so preva
lent among certain jobbers.
Too Many Prices
To illustrate this point, allow us to
Quote yet a few more remarks from
our trade organ here, which may in
terest your readers: “Why is it not
possible to have some sort of price
stability in the matter of pin game
selling in this country? Naturally
enough, different makes will have
different prices, but why on earth
should any one particular model be
obtainable at varying prices? As for
example, the ----- table at distrib
utor A costs £15. ‘Around the corner’
at B’s it can be bought for £14.5/-.
Go along to D ’s and the table is
offered at £14, or ‘in lots of six’
£!3.19.11%d. And all the time it is
the very same table. Is this variation
in price of any one particular pin
game good for the industry generally?
How many people could honestly
answer yes?”
This gives you, in a nutshell, ex
actly what is happening here through
indiscriminate selling, and admittedly
the factory has a difficult task in pre
venting their jobber customers ex
porting, nevertheless, it is imperative,
in their own interests, that they spare
no effort in preventing the export of
those of their machines, specially
constructed for the market they are
represented in. Naturally, for ma
chines constructed for the American
market, for American coinage, it is
a different matter, and no one can
expect any protection in this direc
tion. Price-cutting in any industry,
finally kills the business, and here is
where some sort of organization
would be useful. Unless the industry
can organize in America, it is futile
attempting anything of the kind on
this side, but when distribution is
organized along proper lines, the fac
tories can then lay their hands on the
exact source suspected, and could
refer the inquiries for foreign coinage
slots to their OW N exclusive distrib
utors, and advise their American job
bers to concentrate on the domestic
model.
We would here like to call the at
tention of American manufacturers
to another of our difficulties here. We
refer to the common type coin chute.
This will positively not stand up to
the abuse of players here, especially
when adapted to suit the large British
penny. More trouble is caused through
damaged coin chutes than any other
part of the machine, and after all,
this is one of the most important com
ponents and worthy of a little more
attention. In these remarks, we par
ticularly refer to pin games.
Those factories desirous of develop
ing export markets, must adopt a
real good coin chute, one able to stand
conditions in that market and not
merely an American slot fitted with
a larger orifice to suit the larger coin.
These may suit the small American
nickel or penny, but quite the reverse
with the larger coin used over here.
Candidly, we do not think the now
common American pin game coin
chute will ever suit the British mar
ket, as after two or three weeks use
or abuse, they are bent and bi’oken,
and useless. There is much room for
improvement here and we all look
forward to the day when we will have
© International Arcade Museum
'k
Used Game Specials!
Completely Reconditioned
S P F flA l
BALLY BUM PER $34.50
BA LLY SK IPPE R $54.50
C OU N T ER G A M ES
D A V A L RACES ------------------- ---------S 8.50
W IT H REGISTER 5c P L A Y ------ 9.50
D A V A L REEL *21’ - .......................- 7.50
PENN Y SM O KE ......... - ..........- ......... 6.50
WAGON W H E E L .............................- 7-50
S P O R T L A N D --------- ------------------------- 7.50
HIG H S T A K E S ....... ....................... — <0.50
REEL DICE ....................................... 10-50
C A TC H -N -M A TC H ............................. 6.50
P A Y O U T TABLES
B A L L Y A L L S T A R S .........- ............
B A L L Y BONUS ...................................22.50
B A L L Y BE LM O N T .............................39.50
B A L L Y DERBY ____________ _____ - 24.50
B A L L Y C H A LLEN G ER — ............... 27.50
B A L L Y J U M B O ........... ............... ........15.50
B A L L Y PEERLESS ---------- ----------- 22.50
B A L L Y GOLDEN H A R V E S T _____14.50
B A L L Y SK Y H IG H ------------ -------- - 15.50
B A L L Y ROUND UP - ------- ----------- 27.50
B A L L Y ROCKET ------- ------------------ 6.50
B A L L Y T R A F F I C -------------------------- 9.50
B A F F L E B A L L .........—....................- 12.50
BA LLO T .................................. — ..........27.50
C R E D IT .................................................22.50
CARIOCA ............................................... 10.50
CO CK TAIL HOUR .............................22.50
D A IL Y L IM IT .....................—............22.50
D A IL Y DOUBLE ................................ 14.50
R A IL Y RACES ........... ............... ........32.50
DO UBLE SCORE -------------------- — 22.50
FENCE BUSTER . . .........................- 32.50
FORTUNE ................. - ........................- 1950
F L IC K E R S ...........................................29.50
H IT OR M ISS .....................- .............. 8.50
IVORY G O L F ......... .............................. 9.50
M U L T IP L A Y .............- ........................27.50
M YSTERY 3 ......................................... 13.50
PAMCO PA R LA Y SR.............. - ......... 19.50
PUT ‘ N’ T A K E ...............................
7.50
R AM BLER .............- ..........- ............. 22.50
R A P ID FIR E ................. - .................... 10.50
REPEATER ............. - ............................ 17.50
ROUND ‘ N’ ROUND ......................... 29.50
7-11 ................... - ................................... 9.50
S H E L L GAME ...............................—
9.50
SPORTSMAN V IS IB L E ................... 7.50
SU N S H IN E DERBY .........................- 17.50
TEN GRAND ...................................— 22.50
TROJAN ...............................- ................ 19.50
TYCOON .................................................22.50
T U R F C H AM P ....... ............................54.50
W ESTERN RACES ............................ 32.50
W H IR LP O O L, RODEO & ........... ..
FO O TBALL (10 B A L L ) EA. . . . 12.50
★
N O V ELT Y G A M ES
T IT -F O R -T A T
T R I-A -L IT E
BEAM L IT E
SENSATION
REBOUND
PAR-G O LF
CRISS CROSS
BIG GAME
S C O R E -A -LITE
S IG N A L
SP O TLITE
KING S
$4.50 each; 3 for $12.00
P le nty of other aam es to
choose from !
★
W R IT E FOR P RIC ES!
11/3 Dep. w ith Order, Bal. C.O.D.
MONARCH COIN MACHINE CO.
2 3 0 4 0 8 ARMITAGE A V E .
C H I C A G O , ILL-
http://w w w .arcade-m useum .com /
Future scanning projects are planned by the International Arcade Museum Library (IAML).