Automatic Age

July, 1937
AUTOMATIC AGE
“ S u p e r -C h a r g e d ” F ie ld Is N e w B a lly I d e a
GAME which became a nation­ gineers for years. But the well-known
wide success before it was even insulating power of rubber has de­
officially on the market! That is how fied all attempts to use it in bumper-
Jim Buckley, general sales manager type constructions. This problem has
o f Bally Manufacturing Company, de­ been solved by the invention of the
The
scribes the unusual introduction of ‘Super-Charged’ Play Field.
Bally’s new “ Mercury” novelty game. ‘Rubber-Tire’ Bumpers used on ‘ Mer­
“ Due to the revolutionary nature cury’ are twice as ‘bouncy’ as spiral
of the machine,” Jim stated, “ we de­ bumpers, yet each and every bump is
cided to give it a nation-wide try-out immediately transmitted electrically
before springing our general an­ to the totalizer. Thus Bally engi­
nouncement.
Accordingly samples neers have again created a revolu­
tionary innovation by which opera­
were shipped to all distributors for
location tests. They, however, con­ tors will enjoy a new and greater
sidered ‘Mercury’ too good to keep un­ Bumper boom.
“ Besides adding action to the play,
der cover, and we were immediately
bombarded with orders. In fact, we the ‘Super-Charged’ Play Field lends
became so drastically over-sold that new beauty to game design. A spe­
it was only recently, after increasing cially prepared plate of silver-bright
our factory facilities, that we dared C h ro m e -S te e l, the ‘ Super-Charged’
to do any advertising of the ‘ Mer­ Field is ultra-modern in appearance,
cury’ game. Nearly 2,000 ‘ Mercury’ provides a perfect rolling surface for
games were on location, before we ad­ the ball, and instantly labels ‘ Mer­
cury’ as something new and differ­
vertised the machine.
“ The outstanding feature of ‘Mer­ ent.
cury’ is the new ‘ Super-Charged’
Play-Field, developed by Bally engi­
neers. Everybody in this field knows
that pure gum rubber, being the
‘bounciest’ material known to science,
has tempted the talents of game en­
“ Public reaction to ‘Mercury’ shows
the same enthusiastic approval ^hat
was given to ‘ Bumper’ and we are
confident that ‘ Mercury’ is due to re­
peat ‘Bumper’s’ phenomenally suc­
cessful run.”
I n c r e a s e d P r o d u c t io n A n d U s e o f C a p ita l
G o o d s E s s e n tia l t o A m e r ic a n P r o g r e s s
The replacement of capital
^^PPLIED science and mechanical ucts.
methods in American industry are goods must be speeded up, rather than
lagging further behind new discover­ slowed down, as our physical sciences
ies and perfected inventions today and mechanical arts develop. Only by
than ever before in history according such replacement can developments in
to a pamphlet, “ Capital Goods and the arts and sciences be put into ac­
American Progress,” published by the tual use.”
Machinery Institute.
The Institute cited research of the
The lag is attributed to the slow Brooking* Institution showing that to
replacement of industrial equipment return to the 1929 standard of living
and other durable goods which became by 1941, durable goods production
obsolete during the depression. Re­ during the next five years will have
employment and advancement in the to be at a rate of 60 per cent above
standard of living are being retarded th$t of 1936. Such a production pro­
by the slow replacement and lack of gram, the Brookings Institution has
expansion, according to the Institute. ^stated, would require the full time
“ There is grave danger to indus­ employment o f from 8 to 9 million
trial and social progress in misplaced additional workers annually over the
faith in non-productive public workp next five years.
as sources of purchasing power,” said
“ The production of capital equip­
John W. O’Leary, president of the ment and other durable goods,” Mr.
Institute.
O’Leary said, “ creates consumer pur­
“ Wealth-creating interests must be
expanded if the country is to obtain
the benefits of advancements made in
production techniques and new prod­
chasing power as truly as does public
works financed by taxes, and it has
the additional advantage that capital
equipment placed in the hands of
© International Arcade Museum
163
workmen enables them to produce
goods or render services which return
an earned income.
“ Increasing the amount and improv­
ing the quality o f the capital equip­
ment, in the form of machinery,
placed at the disposal of American
workmen probably has done more
than any other onp thing to raise the
American standard of living to its
present height.
“ National experience would indicate
that one of the surest methods o f in­
creasing the* income o f an individual
or a segment of society is to increase
the contribution of that individual or
group to the social and economic sys­
tem. In most cases that means mak­
ing the proper capital equipment
available as an aid to greater and
mo?e valuable performance.
"Discouragement of capital goods
expansion can result only in lowering
the American standard of living. In­
creased production and use of capital
goods is an essential to American
progress — to more jobs for more
workers, and an improved relation­
ship of wages to prices of goods and
services necessary to a higher stand­
ard of living.”
l c EMPIRE
Toy and Candy
VEN D ER
SENSA­
T IO N A L
P ENN Y
GETTER
E q u i p p e d w ith
o u r P a te n te d
T o y V e n d in g A t ­
ta c h m e n t. V end s
T o y s an d C an-
d i e s fo r
1c.
O p e ra to r’s N e t P R O F IT is o v e r $2.00
a t each e m p ty in g .
M a n y E M P IR E S
e m p ty 2 and 3 tim e s w e e k ly !
FEATURES:
S lu g -p ro o f C oin
S lo t.
B e a u tifu l C h ro m e F in is h . S tro n g Y a le
L o c k on M o ney B o x.
Sam e M a ch in e
also ven ds S a lte d P e a n u ts, P is ta c h io
N u ts , etc.
IN TR OD U CTO R Y PRICE
One Empire Toy and Candy Ven­
dor. 10 lbs. Candy Coated Peanuts.
2 Gross Assorted Toys. (T<4 4 n n
1 Toy Display Frame. $ | | U U
H4l DeKALB Ave. - BROOKLYN, N.Y
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