Automatic Age

AUTOMATIC AGE
February, 1937
211
Large Audience Hails
1937 Columbia Bell
Avon Rushes Show
Hits to Operators
“Where there is smoke, there must
be a fire,” is an old saying and its
truth was acknowledged anew, when
one watched the crowds, which sur­
rounded the Groetchen booth at the
Show, and demanded admittance to
see the inside of their 1937 Model
Columbia.
Since showing the first Columbia at
the 1936 show, the Groetchen Firm
did a tremendous lot of development
work and extensive field testing with
the cooperation of 63 operators in
all parts of the country. These men
subjected Columbia to thorough lo­
cation tests. Weekly reports were
sent to the Groetchen Engineering De­
partment, and the new development
work was the direct outgrowth of
these practical recommendations.
The new 1937 Columbia, which was
shown, is a full fledged, rugged Bell
Machine, with a number of features
which intrigued even hardboiled old-
timers.
Imagine a machine, which pays out
first the coins or tokens played last,
returning to a player at the first pay­
out opportunity the slugs with which
he attempted to cheat. It seems to
the manufacturers that all Columbia
lacks is a mechanical baseball bat to
hit the cheater over the head.
Much comment was caused by the
four coin feature of Columbia, each
m a c h i n e being changeable from
Nickel, to Quarter, Dime or Penny
play. It is said, that this enables
the small operator with limited capital
to have a variety of machines to offer,
and larger operators are enabled to
conduct their business with a much
smaller stock of Columbias, since each
machine answers the call for Nickel,
Dime, Quarter or Penny Machines.
Operators from closed territories
watched with keen delight the opera­
tion of the Gold Award Cigarette
Columbia, which Groetchen had shown
for the first time.
Ohio operators had a decided ad­
vantage over those in other states in
getting the hit machines of the 1937
Coin Machine Show, for right after
the show had closed, Art Nagel, head
of the Avon Novelty Company of
Cleveland took a two-ton truck to
Chicago and loaded it with a ship­
ment of the hits of the show.
“This fast-moving is truly indica­
Judge: “How could you swindle
people who trusted in you?”
Prisoner: “But, judge, people who
don’t trust you cannot be swindled.”
* * *
'Girl (to kennel-man): “When you
sold me this dog you said it would
grow into a magnificent Russian
wolfhound.”
Kennel-Man: “Can I help it if the
Five-Year Plan failed?”
tive of the Avon policy of complete
service and co-operation in regard to
their operators,” Nagel says. “Our
organization is completely equipped
to meet every demand of the active
men in our territory.”
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