Automatic Age

16
A U T O M A T IC
By
H
u bert
F.
Plans and Predictions For The
1938 Coin Machine Convention
CIGNS that convention time is drawing near
^ are abundant. The show committee is send­
ing out numerous announcements dealing with
the various phases of the convention rules and
regulations. Feverish activity in the engineer­
ing and designing departments of a score of
coin machine factories cannot be disguised, even
though the secrets behind these locked doors re­
main intact. It seems as if we are passing
through that period in the industry when many
manufacturers are hushing their production
and as silently as possible accumulating their
“fireworks” for the convention. As witnessed
by the entire trade this is the quietest season of
the coin machine year. It reminds us of the at­
mosphere that prevails at a surprise party be­
fore the arrival of the honored guest. Previous
to the arrival of the person in whose honor the
party is given everything is quiet and unevent­
ful yet filled with terrific expectancy for the sig­
nal which converts the entire gathering into a
living bedlam.
This year more than ever before there is an
extreme expectancy surrounding the new mod­
els to be introduced at the show. There is confi­
dence that behind the usual glamour of the
show will be significant and vital answers to
current operating problems. Operators who op­
erate amusement machines exclusively depend
upon the ingenuity of manufacturers for their
business future. Manufacturers must use this
power to design machines to help the operator
out of whatever problem he faces.
To win back closed and restricted territory
for the operator is not only an obligation on the
part of the manufacturer, but is his own well
designed formula for future manufacturing suc­
cess.
The parade of new models, new ideas, and
new mechanisms at the 1938 Coin Machine
Show will afford a fine test of engineering abili­
© International Arcade Museum
________
M
A G E
Decem ber, 1937
esse
ty. It will also furnish a lot of needed answers
for improving business conditions for the oper­
ator.
The AUTOMATIC AGE is also awake to the
possibilities that the convention affords. In step
with coin machine progress which makes pos­
sible a greater and finer exposition for 1938 and
with the same spirit and determination which
will enable manufacturers to present still finer
equipment to buyers at the show, AUTOMATIC
AGE promises to out-distance all past efforts
with the 1938 Convention Issue. It will be truly
representative of the great and growing indus­
try it represents. It will probably be very en­
couraging to advertisers to note that the Janu­
ary issue will be in our subscribers hands well
in advance of show time so that the operators
can have a general idea of what they can ex­
pect to see and they can form their plans in ad­
vance as to what booths they will expect to
spend most of their time at. Many other plans
are formulated for the big convention issue to
enable us to publish a magazine that the entire
trade will be proud of. Our news columns will
contain vital and timely editorials, articles from
the industry’s leaders, complete convention in­
formation, interesting cartoons, up to date news
items and pictures, and a host of other attention
compelling features too numerous to mention.
AUTOMATIC AGE will also distribute very
many extra copies that will be sent to a care­
fully selected coin machine buyer’s list in addi­
tion to our regular subscriber’s list that we
proudly possess. The prestige attached to be­
ing represented in this ‘issue of issues’ will be
valuable to everyone concerned.
We now approach the end of another bril­
liant year of coin machine history. It has been
a pretty good year in spite of the obstacles we
all had to face. We are in an industry that is
second to none in the possibilities for a brilliant
future that it offers.
(Continued on page 29)
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