Automatic Age

more than just the playing field. It
must include perfection in cabinet
making, accuracy in ball lift and plun­
ger and a total general effect which
is pleasing to the eye.
In any event, if this industry is to
forge ahead and reach a few of the
goals we all saw in sight a short while
ago, the used machine problem must
be solved. In the final analysis, it is
up to each individual operator to see
the economy of new equipment and
expel obsolescence at whatever the
immediate cost. Take a few more
notches in your belt, pull your hat a
little fui’ther over your eyes, set your
Jaws and clean house! Players are
demanding new and modern equip­
ment. To ignore that is to court
disaster.
Distributors Go
for “Ball Game”
The visiting distributors to the Pacific
Manufacturing Co. plant have evinced
a very strong interest in Pacific’s
Ball Game. Paul Bennett, general
sales manager of Pacific said that
the interest manifest by the distribu­
tors has been a strong factor in the
continued sales increase of this game.
The test of any game is its selling
power. The way money has been
coming in from distributors and oper­
ators for an investment in this game,
it surely has “taken hold.” Much of
the interest in the game is due to
the lifelike action which the game
portrays. The players actually run
the bases, swinging their arms and
moving their legs as they advance
from base to base. This is vividly
shown in movie reel, light up anima­
tion. Visiting coin men have been
lavish in their praise of this new
game.
From all reports the operators will
no longer need to wait for their
game deliveries. Production has been
stepped up to a greater production,
which it is expected will permit imme­
diate deliveries. Ball Game brings
profuse words of enthusiasm from
Bennett. He claims the game is easy
to understand and operate and pro­
vides all of the thrills of major
league play. Every play of the game
is clearly portrayed and is easy to
follow. All of the hits, runs and outs
are shown in a very clear way, which
none can miss. All of the details of
Ball Game are automatic and are very
dependable in performance.
143
AUTOMATIC AGE
August, 1937
Ponser Progress Leads
to Larger Quarters
“We’re going up and the sky’s the
limit,” was Sales M a n a g e r Bert
Lane’s comment on the larger new
quarters of the George Ponser Com­
pany at 31 W. 60th street. “Every
operator in New York and vicinity
knows that the Ponser name behind
any coin-operated device means that
it has been location-tested over and
over again. Because we go out of
our way to make our customers our
friends, they have responded so gen­
erously with their business that we
are forced to seek more space to ac­
commodate them.”
Ponser’s new quarters are equipped
to meet operators’ and jobbers’ needs
from all conceivable angles. There
will be a large stock of the latest
games available at all times. An ex­
pert repair department and ample
trade-in facilities will help keep every­
body happy.
Among the new members on Pon­
ser’s staff are Eddie Lane, versatile
brother of Bert Lane, who is reported
to be doing a high class job as ad­
vertising manager; Leo Simon, for­
merly with the Supreme Vending Com­
pany, who now supervises the Ponser
exports; Sol Silverstein, recognized as
one of the most experienced and able
“all around” man in the industry, and
Milton Norton, who has gone out to
New England to make that region
Ponser-conscious.
Says George Ponser, president:
“We’ve helped ourselves by helping
others make money. We can stay in
business only as long as we continue
this policy . . . and we hope to be
here for a long time.
Colored Button Adds
Suspense to “Carnival”
According to Dave Gensberg, offi­
cial of Genco, Inc., the reason for the
rapidity with which the country has
taken to the firm’s novelty release,
Carnival, is not at once apparent.
As Gensberg put it: “The circus
and the carnival are popular institu­
tions and Carnival, our new game, has
earned for itself a nation-wide accept­
ance. The game provides an unusual
combination of bumper-spring and
light-up action. It might take only
one of the five balls to win an award
for the player, inasmuch as a suffici­
ent number of contacts might be
made by one ball against a bumper
spring whose number corresponds to
the number of one of the scales on
which the score is registered on the
backboard. A colord button on the
playing field is an added Genco touch
which lends suspense to the play. If
the button is contacted, odds and se­
lections change.
“The backboard,” he concluded,
“shows five scales on which the score
progresses in lights each time a ball
strikes a bumper-spring numbered to
correspond with the number of the
scale. If a winning score is made on
the scale whose number is lighted,
awards are made according to the
odds showing in lights along the bot­
tom of the backboard.”
Genco officials report that Carnival
productions has reached a point of
several hundred games daily and that
with the incessant demand for two
p re v io us Genco releases, Home
Stretch and Auto Derby, the plant
continues on an overtime production
schedule.
ROWE
6
“ S P E C IA L ”
C OLUMN
CIG A R ET T E
15c
V E N D IN G
M A C H IN E
Ca p a c ity :
150
p a c k a g e s . G la ss
w in d o w s
under
ea ch s lo t expose
la s t c o i n s w h ic h
w e re in s e rte d .
R e c o n d itio n e d a n d
r e p a in te d J u s t like
new .
O r ig in a l
c o s t $75.00 e a c h .
Operator’s
Prices
O ne
M a c h in e
$20.00
5 or More
$18.00
M e ta l F lo o r
S t a n d s $2.00
E x tr a .
O b ta in a b le w i t h
20c c o in c h u te s a t
$2.00 e x t r a
per
m a c h in e .
Rush Your Orders Now!
— I
J ".ROBBING
Il4l OeKALB A m .- BROOKLYN.N.Y
M e n tio n A u t o m a t ic A{je w h e n a n s w e r in g .
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