Automatic Age
Issue: 1937 April - Page 7
A R E THE SECRET
O F THE C H E R R Y BELL
Shooting up and down the operating rialto like lightning flashes in a summer sky is the burning
question: What's the secret of the Cherry Bell ? ★ No Bell— and we’ve had some good ones—
ever took hold as fast as the Cherry. On the first announcement we were drenched with a couple
of mail bags full of sample orders. That was a natural. Any machine that looks as lancy as that
Cherry does in a four color cut is bound to gain instant response from all Mills operators who
are keen, alert, and quick on the checkbook. It was only natural that everybody wanted a sample.
© International Arcade Museum
http://www.arcade-museum.com/
O F THE C H E R R Y BELL
Shooting up and down the operating rialto like lightning flashes in a summer sky is the burning
question: What's the secret of the Cherry Bell ? ★ No Bell— and we’ve had some good ones—
ever took hold as fast as the Cherry. On the first announcement we were drenched with a couple
of mail bags full of sample orders. That was a natural. Any machine that looks as lancy as that
Cherry does in a four color cut is bound to gain instant response from all Mills operators who
are keen, alert, and quick on the checkbook. It was only natural that everybody wanted a sample.
© International Arcade Museum
http://www.arcade-museum.com/
Future scanning projects are planned by the International Arcade Museum Library (IAML).