Automatic Age

In the show business it’s the box-office that
^ tells the story. In operating, it’s the cashbox.
The guys and dolls on Broadway know how to
pick a smash hit. They keep both eyes peeled on
the ticket gate. They give the crowds a careful
once-over. They know, from experience, that a
winning show is one that has to put out the S R 0
sign— Standing Room Only!
★ And right now — this very hour and day —
music operators throughout the country are lamp­
ing a new winner in music. They are spotting
the 1936 Line of Rockola Multi-Selectors— all 3
Models. They are claiming them as their very
own, and standing in line for deliveries. It’s the
biggest reception in music history.
★ And the reasons are plenty. The Rockola Line
°f Multi-Selectors gives them everything they
Want: a simple mechanism— clean through and
through . . . quality that stands up . . . beauty
and strength of cabinet . . . clarity and power of
tone . . . and prices that go easy on the pocket-
book.
★ There is the Standard No. 1 Model, for ex­
R
LA
ample, that’s so low in price operators can afford
to put them in even ordinary locations and still
make good money. Then, you have the Regular
No. 2 Model which is as fine a job of quality as
you ever did see. And, third you have the mas­
terpiece of them all, the RHYTHM KING with
the new tone columns. It’s the finest thing ever
conceived in music. It is an instrument that will
positively, and without question, get you in the
swellest, ritziest places in town.
* Never has there been anything like this Rock­
ola Line in music before. Never in your born
days. All 3 models are above competition. Every
one of the 3 models bears the stamp of Rockola
engineering. And that means pleasure-ease oper­
ating plus big, steady profits. It means 3 instru­
ments that put you on top.
★ That’s why you see thousands of operators
“standing in line”, so to speak, waiting their turn
for shipment. The swing in music is definitely
toward the Rockola Line. Operators who want
the best for the least money will get in touch with
their nearest Rockola-Distributor at once!
MANUFACTURING
CORPO
N
800 North Kedzie Avenue, Chicago, Illinois, U. S. A.
The ROCKOLA MULTI-SELECTOR
© International Arcade Museum
http://www.arcade-museum.com/