Automatic Age

AUTOMATIC AGE
April, 1936
Big Richard Perfect
Is Claim
According to Claude Kirk, Vice­
president of the Exhibit Supply Com­
pany, history is repeating itself.
“Our sensational game Big Rich­
ard,” Claude declares “is one of the
greatest game ideas we have ever
conceived. We developed it careful­
ly, tested it on location and then
when we put it into production, some­
one had ideas that they thought would
better the game. Just slight changes
here and there. Well, in our rush we
didn’t check very thoroughly on
changes. We knew that the game
made big money on location; we knew
the players were wild about it— so
we shipped them; and then we dis­
covered that What the factory had
done so hurriedly, was just about the
worst thing in the world. We wrote
all our eustomers to send back these
first games and now we are shipping
machines that are properly en­
gineered.
“What I mean by History repeat­
ing itself,” he says, “is just this. One
of our good manufacturing friends
sometime ago produced a table that
operators couldn’t make work. Fin­
ally this game was perfected—the im­
perfect machines returned to the fac­
tory and operators were paying a
premium to get the improved ma­
chine. Bad machines that somehow
slip out, cost the factory plenty of
money and the operator a lot of trou­
ble, but if the idea is right and the
game is finally perfected, it seems to
go over greater than ever.
151
lished house— a business that can and
does stand back of every transaction.
Headed by the famous Rock-Ola
line of products, B. J. Marshall’s
stock is always complete with what
the operator wants. Mr. Marshall re­
cently was appointed distributor by
the Rock-Ola Manufacturing Corpora­
tion for the Rock-Ola line of Multi­
Selector Phonographs.
His first move upon receiving this
appointment was to place his order
for an initial carload of Rock-Ola
Phonographs. Mr. Marshall states
that advance orders he had booked
took up this entire lot immediately,
and he had to wire the Rock-Ola plant
for three additional carloads at once!
This is typical of the dynamic man­
ner in which Mr. Marshall conducts
his business. On his latest trip to
Chicago he purchased thousands of
dollars worth of the latest pin tables,
among them a complete carload of
Rock-Ola’s new Ditto! These pur­
chases were made to take care of
orders already booked and to be stock­
ed for operators who come into the
big B. J. Marshall headquarters.
Mr. B. J. Marshall himself is a
well known Detroit business man. He
has made a name, also, in the prem­
ium line. Right today he is handling
a tremendous volume of business
from eveiy part of the United States.
The stability and reputation of an
organization such as Mr. Marshall
has built up is a great asset to the
entire industry. It inspires confidence
in operators and builds good will for
the entire industry.
Here lie the bones
Of foolish Freddie Yelper;
Annie couldn’t hold her beer,
So Freddie tried to help her!
TW O
PROFITS
Claude claims Big Richard is now
mechanically perfect. “In perfecting
it,” he says, “we developed a new
coin chute improvement that opera­
tors are going to appreciate in a big
way.
B. M arshall Commands
Big Business
One of the busiest spots in the
whole state of Michigan is the spa­
cious headquarters of B. J. Marshall,
Inc., at 3726-32 Woodward Avenue, in
Detroit.
The hundreds of Michigan operat­
ors who go to B. J. Marshall for all
their coin machine requirements are
already familiar with this large, mod­
ern establishment. They know they
are dealing with a solid, well-estab­
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