Automatic Age

June, 1935
AUTOMATIC AGE
145
R o c k - O la in M a s s P r o d u c t io n
o n S ix M a c h in e s
JJE C O R D S have been smashed be­
fore by the Rock-Ola Manufac­
turing Corporation. No one will ever
forget World’s Series, and what this
organization was able to do in the
way of production of that great game.
It was something to turn out 1400
units a day of one game. But now,
for the first time in the history of
the coin machine industry, mass pro­
duction is in progress on five new
games— and on top of that, the new
Rockola Multi-Selector!
The immense facilities of the huge
new Rock-Ola plant are now being
utilized to the fullest extent. Mr.
David C. Rockola, the company’s
President, has announced that he has
in operation, four 200 foot conveyor
systems. Besides, three more con­
veyors of thp same silze are now being
installed.
Mr. Rockola’s announcement ex­
plains how it is possible to keep
up a daily production of 800 games a
day. This record becomes even more
impressive, realizing the number and
variety of products being created and
produced at one time. For the Rock-
Ola production schedule includes the
one-shot pay table, Gold Rush—the
new light-up black jack game, “21”
— Flash, the game with the free-play
coin chute—their “21,000” game—
the popular counter game success,
HOLD and DRAW. And while all
this is going on, production is in full
swing on the new Rockola Multi-Se­
lector !
Mr. Rockola’s announcement also
states that the many new production
methods he has been able to incor­
porate into the company’s new plant
has so speeded up operations and in­
creased efficiency, that costs have
been lowered to a great degree. “And
this is particularly gratifying,” said
Mr. Rockola, in closing, “because it
means that we can pass this saving
along to the operator—which means
that he can put out more games and
make more money.”
Conveyor System for Phonograph
One of the most impoi'tant factors
in the system of mass production used
in the manufacture of automobiles
and in most other basic industries,
is the various systems of movable
conveyors that have been developed
by production engineers.
Mr. David C. Rockola built and
utilized the conveyor when his com­
pany went into the production of the
famous Jigsaw game. And when 1400
World’s Series games a day were
leaving the old Rock-Ola factory,
much of the credit was given to Mr.
Rockola’s twin conveyor system.
It is not surprising, therefore, to
learn that Mr. Rockola has now in­
stalled in his big new plant, a newer
and even more revolutionary auto­
matic movable conveyor. This time
it is being used in the assembling of
the new Rock-Ola product—the Rock­
ola Multi-Selector. This new con­
veyor is a full-sized city block in
length. W hat’s more, it has a ca­
pacity of 1000 phonographs for every
eight working hours!
That even this immense conveyor
system will be put to good use is
demonstrated by the fact that the
company shipped 200 samples of their
new phonograph on May 20th. Rock-
Ola engineers state that it would be
impossible to meet their tremendous
demand with any of the old and out
of date systems of assembly.
Wood Working Plant at Rock-Ola’s
Ever since the Rock-Ola Manufac­
turing Corporation took over their
great new plant at Kedzie and Chi­
cago Avenues, in Chicago, the news
has spread of the vast manufacturing
facilities embraced in the huge 600,­
000 square foot factory. For, besides
the several large conveyor systems
used in the assembly of games— the
tremendous battery of high speed
drills and punch presses— the private
railroad switch yard— it is also a well
known fact that this big industrial
site includes one of the most modern
wood working plants in America.
The wood working equipment, alone,
at the Rock-Ola factory has an in­
ventory value of over $568,000.00!
However, even these resources have
not been sufficient to meet the unusu­
ally heavy requirements of the Rock-
Ola organization. Now comes word
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B a s e b a ll F l a s h !
►
The fastest salesboard on any counter. The players pick it up to
look at the photographs of the baseball players and they all want a
chance to select the ball player who pays the $5.00.
Right up to the minute! . . . you can order a carload.
<
Take-in $30.00 — Payout $17.00 — Profit $13.00
Price $1.10
Plus 10% U. S. Tax
G A R D N E R
&
C O M P A N Y
2309 Archer Ave., Chicago
600-B A S
44 N. 4th St.
P H IL A D E L P H IA
417 Market St.
SAN FRANCISCO
24 W. Connecticut
SEATTLE
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