International Arcade Museum Library

***** DEVELOPMENT & TESTING SITE (development) *****

Automatic Age

Issue: 1935 February - Page 284

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UNSOLICITED—
This u n so licite d w ire fro m A . S. LEVY o f D a yto n ,
O h io , n a tio n a lly known jo b b e r, is b u t one o f th e
hundreds o f te stim o n ia ls re c e ive d fro m satisfied
purchasers.
Autodart Appeals to The Operator
The angle o f in v e s tm e n t is a b ig one here. It is a " b re a d and b u tte r " p ro p o s itio n — fo r th e
O p e ra to r m ust earn m on ey— it is th e only business he is in and his c a p ita l m ust p ro d u ce , o r
he w ill fa il.
A u to d a r t is p rim a rily a m achine m ade to g iv e th e o p e ra to r q uick and sure returns— n o t only
to d a y and to m o rro w , b u t fo r long m onths to com e.
THE PLAYER—ALL IMPORTANT
It w ould be fo lly to design any ta b le w ith o u t in v e s tig a tin g p la y e r appea l. It takes
m ore than one p o in t to strike th e fa n c y o f th e general p la y in g p u b lic to d a y .
The e n tire e x p e rie nce o f A .B .T . has th e re fo re been c o n c e n tra te d upon these
im p o rta n t fe a tu re s . A u to d a r t is also a p la y e r's ch o ice .
THE LOCATION—LAST BUT NOT LEAST
W h ile not a "sink or sw im " p roposition w ith him, nevertheless the location owner has
learned th a t the coin opera te d amusement machine is vastly im p o rta n t to his business.
Bothersome a t times, he has been re lu cta n t to abandon an income th a t has helped
him weather financial storms, and paid most o f his general overhead. A n y O p e ra to r
may well im agine the location owner's g ra titu d e and pleasure when he announces,
"H e re , M r. Smith, is a new A.B.T. p ro d u c t— the A u to ­
d a rt. It will keep you behind the counter w a itin g on
regular tra d e and still make you more money than
anything I've ever placed in your sto re ."

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