International Arcade Museum Library

***** DEVELOPMENT & TESTING SITE (development) *****

Automatic Age

Issue: 1935 December - Page 4

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w
H & c k -O ia 's H k u
It's the next best th in g to fin d in g a fortune. It's a n atural. In every sense
o f the w ord. Perfect. Just the k in d o f m ach in e every o p e ra to r likes to run:
9
a fast m oney-m aker, easy to h a n d le , sm ooth in o p e ra tio n , a n d lastin g in
a p p e a l. To get an id e a o f the richness o f B L A C K M A G IC , close your eyes a n d im agine
. . . a b e a u tifu l ca b in e t, duo-grained', w ith shiny silver-like front panels, a c c e n te d by
sparkling touches o f color— b rig h t reds, sunny yellows, je t blacks! Im a g in e a trim,
neat, d e p e n d a b le m echanism . Im ag in e the th rill a n d sensation o f p la y in g d ice m e ch a n ­
ically. D ice th a t are under glass, u n to u c h e d by h um an hands, g o in g through a ll the
m otions a n d p a y in g o ut au to m a tic a lly . It's uncanny. Fascinating. M a g ic a l . . . ! A n d ,
then, b ack up a ll these facts by Rock-O la w orkm anship a n d Rock-O la engineering,
a n d you can see the possibilities o f this great counter m achine. The greatest since bell
m achines first saw the lig h t o f d ay. A n d , to top it a ll, tests are p ro v in g th a t BLACK
M A G IC surpasses the b e ll m achine in p la y - a p p e a l a n d earning-power. N o th in g ever
thought o f can touch it. A n d operators everyw here are p la c in g th e ir orders for first
deliveries. So b e tte r get your s h ip p in g instructions in now . . . a n d give the town a
tre a t! W r ite , w ire, p ho ne , or com e in to-day. R ig h t n o w !
ROCK-OLA
BOO
NORTH
KEDZIE
MFG.
AVENUE
.
CORPORATION
CHICAGO,
ILLINOIS,
U.
S.
A.
" . . . I t ' s t h e n e x t b e s t t h i n g to
f i n d i n g a fo r t u n e . It's a n a t u r a l / "
© International Arcade Museum
http://www.arcade-museum.com/

Future scanning projects are planned by the International Arcade Museum Library (IAML).