Automatic Age
Issue: 1933 July - Page 13
O. C. LIG H T N E R
President
Single copies 25 cents; $1.00 per
year U. S. and possessions;
Foreign $1.50.
C A R R O L L E. V ET T E R IC K
Managing Editor
Established 1925
AUTOMATIC AGE
The National Magazine of the Coin-Machine Industry
2810 South Michigan Avenue, Chicago, 111.
Phone Victory 1466
Vol. 9, No. 12
JU L Y , 1933
Exposure Is the Answer
to Crooked Dealing
It beats the dickens how some people can range around the
vending machine industry repeatedly leaving unpaid bills behind
and starting up under different names, and pulling the same tricks.
The vending machine boys are about the easiest marks in the
world. Sometimes we wonder how it is so easy to put something
over on them.
Trade names mean nothing. It is no more than right that
whoever does business under a trade name should register with
the associations in the business telling just what individuals are
back of it. The A u t o m a t i c A g e always refuses to accept
advertising from any concern that will not register with us the
exact individuals doing business under a trade name. We have nc
objection to a trade name. That is perfectly legitimate, but it
shouldn’t be used to hide individuals so that their creditors or vic
tims cannot run them down. It stands to reason that people who
refuse to make their individual names known when doing business
under a trade name have, some ulterior motive.
We all remember a certain party in the chewing gum busi
ness some years ago and how much various people lost on him.
Lately this same party has been doing business under such names
as Paramount Vending Company of New York, and other trade
names, stinging people just the same.
We are sure that a few public exposures of these individuals
would be a healthy thing for the trade. They are afraid ol pub
licity more than the law. There are too many ways to beat the
law and too many technicalities to get around. A u t o m a t i c A g e
is compiling a large sheaf of evidence. We thank some of those
who have sent us evidence along this line, and we wish more would
write us giving this sort of information.
Fearless publicity is what is needed in the trade. Let’s tip
each other off to these fellows who have gone from one to the other
stinging everybody in the industry, when if it were published it
would save a lot of operators their well-earned money.
© International Arcade Museum
___________ ______________________________________
http://www.arcade-museum.com/
President
Single copies 25 cents; $1.00 per
year U. S. and possessions;
Foreign $1.50.
C A R R O L L E. V ET T E R IC K
Managing Editor
Established 1925
AUTOMATIC AGE
The National Magazine of the Coin-Machine Industry
2810 South Michigan Avenue, Chicago, 111.
Phone Victory 1466
Vol. 9, No. 12
JU L Y , 1933
Exposure Is the Answer
to Crooked Dealing
It beats the dickens how some people can range around the
vending machine industry repeatedly leaving unpaid bills behind
and starting up under different names, and pulling the same tricks.
The vending machine boys are about the easiest marks in the
world. Sometimes we wonder how it is so easy to put something
over on them.
Trade names mean nothing. It is no more than right that
whoever does business under a trade name should register with
the associations in the business telling just what individuals are
back of it. The A u t o m a t i c A g e always refuses to accept
advertising from any concern that will not register with us the
exact individuals doing business under a trade name. We have nc
objection to a trade name. That is perfectly legitimate, but it
shouldn’t be used to hide individuals so that their creditors or vic
tims cannot run them down. It stands to reason that people who
refuse to make their individual names known when doing business
under a trade name have, some ulterior motive.
We all remember a certain party in the chewing gum busi
ness some years ago and how much various people lost on him.
Lately this same party has been doing business under such names
as Paramount Vending Company of New York, and other trade
names, stinging people just the same.
We are sure that a few public exposures of these individuals
would be a healthy thing for the trade. They are afraid ol pub
licity more than the law. There are too many ways to beat the
law and too many technicalities to get around. A u t o m a t i c A g e
is compiling a large sheaf of evidence. We thank some of those
who have sent us evidence along this line, and we wish more would
write us giving this sort of information.
Fearless publicity is what is needed in the trade. Let’s tip
each other off to these fellows who have gone from one to the other
stinging everybody in the industry, when if it were published it
would save a lot of operators their well-earned money.
© International Arcade Museum
___________ ______________________________________
http://www.arcade-museum.com/
Future scanning projects are planned by the International Arcade Museum Library (IAML).