International Arcade Museum Library

***** DEVELOPMENT & TESTING SITE (development) *****

Automatic Age

Issue: 1933 February - Page 7

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B A L L Y W E L C O M E S OPERATORS
AND
JOBBERS
TO
C H IC A G O
m
r SWAN
PLUNGER
,
W
* v 7
w4 BALL LIFT
AW EM BLY
A BALLY CREATION • INSURING
SMOOTH ALMOST EFFORTLESS ACTION
h is l a t e s t
b a lly
c r e a tio n
is,
without doubt, the finest skill device ever
built into a pin game. It is well named the
“ S W A N ” because o f its graceful beauty and
smooth, almost effortless action. It consists o f
the follow ing:
T
1.
2.
S U P E R -S E N S IT IV E PLU N G ER , light
as a feather, S%" long, and mounted on
a long double bearing. T he design o f this
plunger eliminates all resistance, jerki-
ness and side-wobbling . . . and enables
the player to gauge every shot with a
degree o f accuracy never before possible.
I f exactly the same force is applied to
two balls, one after another, they will
both land in the same hole!
P U SH -B U T T O N B A L L L IF T that is
positive and instant-acting. A slight pres­
sure o f the finger against a small button
below the plunger brings the ball into
position with almost magical ease and
speed.
Both the plunger and ball lift button are
mounted on a single highly polished nickel-plated
fitting in a specially designed modernistic pattern.
Together they enable the player to attain the
maximum “ play concentration.”
He can keep
his eye constantly on the ball. N o need to glance
down after each shot or fumble around fo r a
lift lever! One finger rests lightly on the lift
button during the entire play— and actually helps
the player to gauge his shots.
Try the "SW A N " yourself! You’ll see why
it adds to the player’s enjoyment, speeds
up the play, and increases your profit!
BALLY MANUFACTURING CO.
310 W E S T E R IE S T R E E T , CHICAGO, IL L .
S STANDARD
'
E Q U IP M E N T ON
T H E F O L L O W IN G
BALLY
M ACH IN ES
A IR W A Y
JACK-and-JILL
The MONARCH
The PRESIDENT

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