International Arcade Museum Library

***** DEVELOPMENT & TESTING SITE (development) *****

Automatic Age

Issue: 1932 July - Page 128

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huge p ro fits this game takes in, 3-R IN G C IR C U S is usually placed on the following
basis:
4 0 % fo r the o p e ra to r, 4 0 % fo r the location owner and 2 0 % fo r pay-offs. The loca­
tion owner awards all prizes and the p a y -o j averages 2 0 % ! It's usually less, meaning
extra p ro fit fo r the location owner — and he pays o ff in merchandise.
3-RING CIRCUS is a scientific game that pays a reward for skill. (I can instantly be changed to <3
straight pin game by simply removing the score card — and you'll find it the most fascinating game
you've ever operated. Two cards come with the machine. One is liberal, the other conservative-
The liberal card pays out more often than the other and stimulates play. You may use either card
you choose. Included also are small 3x6 inch cards which can be kept on the counter if the large
card Is too conspicuous.
Talk about profits! Here are profits you never dreamed could be made with any pin game. Folks
play 3-RING CIRCUS because they've got something to shoot at — something to try for. Entirely
aside from the fun that's to be had in playing 3-RING CIRCUS, the players have an extra big in"
centive in the twenty-six prizes. It's a double appeal that's proving the sensation of the coin ma­
chine era.
Get your 3-RING CIRCUS now! Put it in your worst location — the location that's been dead f°r
weeks. Watch play revive! Watch profits roll in! Watch the fun and excitement as players try f°r
prizes! Within seven days, you will be convinced that 3-RING CIRCUS is the mightiest money
maker you ever owned. If you're not convinced in seven days, then send the machine back and
we II refund every penny of your money.
That's fair, isn't it? Then join the parade! Send your order in today!
A number of 3-RING CIRCUS machines were placed on location to test their appeal before we
offered the game to operators. Every single one made tremendous profits! Here are some typ'"
Gdl results: Machine A, located in Indiana, took in $22.45 the first day! Machine D, located Michigan, took in $45.15 the first week, $52.10 the second week and $64.80 the third week —~ a
steady increase. Machine H was placed in a poor location — a small restaurant in Ohio, yet it paid
for itself in four days and took in $37,60 in the next ten days. Machine N was located in a ctga1"
store in Maine. It took in $55.00 in five days! The play is increasing daily. Machine S was placed
in a hotel lobby in Wisconsin where four other machines were already installed. 3-RING CIRCUS
took the play completely away from the other four games and brought in more money than all the
others combined ever did! Similar amazing results were reported from every 3-RING CIRCUS
placed on location.
Bally M a n u f a c t u r i n g C o m p a n y
310 W e s t Erie S tre e t
C H IC A G O , IL L

Future scanning projects are planned by the International Arcade Museum Library (IAML).