Automatic Age

188
A u t o m a t ic A g e
S ep te m b er, 1931
DEVELOPMENT IN DECALGOM ANIA
By B. H. BABCOCK, Sales Mgr., Rayner Decalcomania Company, Chicago
One of the gravest problems confront­
ing our industry is the time required for
delivery of an order. When a new ma­
chine has been invented and prepared for
the market, the problem of placing the
proper instructions upon it, of name plates,
decorations or lettering describing its
operation or contents, naturally arises and
usually at the last moment. The Vending
Machine trade knows the importance of
“ beating the field” and placing the machine
in operation of the earliest possible
moment.
Delivery of an order of
decalcomania transfers in the past has fre­
quently been disastrous to the Vending
Machine Manufacturer.
Realizing this situation, we have or­
ganized our factory production and in­
vented a new process whereby this problem
of delivery has been largely overcome. In
most instances delivery can now be made
in three days— a startling development of
untold value to the manufacturer of vend­
ing machines.
Another highly important and valuable
improvement has been invented, tested and
proved by our company before offering it
to the trade. The majority of transfers
used by the vending machine industry are
the so-called “ water” type of transfer.
Formerly it was necessary to cover these
transfers with a protecting coat of vamish
or lacquer, especially when the machine
was exposed to outside weather conditions.
Our new type of “ Waterway” transfer
comes to the vending machine manufacturer
with a heavy coat of clear lacquer already
applied. The saving of this operation alone
has resulted in considerable benefit to the
manufacturer.
A third improvement is contributed by
our company through the invention of a
patented automatic spacer. It is now pos­
sible for a manufacturer to place the
dealer’s name on each machine by using
individual letters and spacing them correct­
ly and lining them up properly with the
Rayner Spacer.
The fourth development is of particular
interest to the small manufacturer or the
company who desires to test a machine
© International Arcade M useum
before going into volume production. By
the use of a machine heretofore overlooked
by our industry, we are now able to make
decalcomania transfers in small quantities
—as low as 100 at a very attractive price.
Formerly it was necessary to ask the vend­
ing machine manufacturer for a minimum
quantity of 1,000. Now small quantities
are available at a low price. The value of
this development to a manufacturer in­
troducing a new machine and naturally
desirous of trying it out before quantity
production is instantly apparent.
The phenomenal growth of our company
during the current depression is proof of
the value of the above improvements
which we have been privileged to intro­
duce. We are also testing further im­
provements which will be offered in the
near future and which will be of even
further interest to the user of decalcomania
transfers.
Dignified Penny Venders by the Hoff
Vending Company
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