Automatic Age
Issue: 1931 November - Page 12
12
A u t o m a t ic A g e
November, 1931
T h in g s A r e L o o k in g U p — A r e Y o u ?
W
-
'
HEN every body decides that times CAN’T GET ANY
WORSE, then there is sure to be a turning point.
Every man you meet today is an optimist. There are undoubt
edly more optimists in the world today than at any other time in
history.
How come1
?
Because• business has worn out every kind of blues song it
knows and seeks music that has a more agreeable pitch and key.
Because we all know that after business hits the bottom there is
no place for it to go out up the scale.
Because nobody really believes that business can slump any
deeper, and when th.ire is no one left to cry the blues, well, we all
just naturally become optimists and realize that BETTER TIMES
ARE COMING.
We can all be enthusiastic about the sound reports from busi
ness authorities that things are looking up. When consumer de
mand is found to be on the increase in practically all lines of busi
ness, then we have something concrete to believe in; something
more than propaganda to coax us out of pessimistic trends of mind.
A recent statement from the United States Treasury is to the
effect that there is more printed money in the country today than
at any other time in the history of the United States. The prob
lem then must be one of getting it into circulation. And this will
come through efforts made to stimulate trade.
One new operator in a large manufacturing city that is one of
the hardest hit by general business conditions is making money
with a route of new amusement machines. It took a lot of “guts”
to start up a new route in that city, and make the necessary in
vestment in new machines. But he is coming along in great shape.
Even in good times there nothing better to stimulate business
thwn new machines. And under present conditions it may be more
important to make a change in every possible location.
Almost any plan of stimulating trade can get results. The
thing to do is to try various plans to make a machine pay. If it
doesn’t pick up—move it. A machine is sure to collect more dust
than customers if it has been in one location too long, whether it
is an amusement machine or a vender.
There are frequent reports of operators who are making more,
money now than ever before. In every case the operator has sim
ply exercised more initiative than before and worked harder in
stead of “waiting for things to pick up.”
© International Arcade Museum
http://www.arcade-museum.com/
A u t o m a t ic A g e
November, 1931
T h in g s A r e L o o k in g U p — A r e Y o u ?
W
-
'
HEN every body decides that times CAN’T GET ANY
WORSE, then there is sure to be a turning point.
Every man you meet today is an optimist. There are undoubt
edly more optimists in the world today than at any other time in
history.
How come1
?
Because• business has worn out every kind of blues song it
knows and seeks music that has a more agreeable pitch and key.
Because we all know that after business hits the bottom there is
no place for it to go out up the scale.
Because nobody really believes that business can slump any
deeper, and when th.ire is no one left to cry the blues, well, we all
just naturally become optimists and realize that BETTER TIMES
ARE COMING.
We can all be enthusiastic about the sound reports from busi
ness authorities that things are looking up. When consumer de
mand is found to be on the increase in practically all lines of busi
ness, then we have something concrete to believe in; something
more than propaganda to coax us out of pessimistic trends of mind.
A recent statement from the United States Treasury is to the
effect that there is more printed money in the country today than
at any other time in the history of the United States. The prob
lem then must be one of getting it into circulation. And this will
come through efforts made to stimulate trade.
One new operator in a large manufacturing city that is one of
the hardest hit by general business conditions is making money
with a route of new amusement machines. It took a lot of “guts”
to start up a new route in that city, and make the necessary in
vestment in new machines. But he is coming along in great shape.
Even in good times there nothing better to stimulate business
thwn new machines. And under present conditions it may be more
important to make a change in every possible location.
Almost any plan of stimulating trade can get results. The
thing to do is to try various plans to make a machine pay. If it
doesn’t pick up—move it. A machine is sure to collect more dust
than customers if it has been in one location too long, whether it
is an amusement machine or a vender.
There are frequent reports of operators who are making more,
money now than ever before. In every case the operator has sim
ply exercised more initiative than before and worked harder in
stead of “waiting for things to pick up.”
© International Arcade Museum
http://www.arcade-museum.com/
Future scanning projects are planned by the International Arcade Museum Library (IAML).