Automatic Age

N a t i o n a l M a g a z i n e o f t h e V e n d in g M a c h in e I n d u s t r y
R E A D IN G
The operator who has a route of candy bar venders would naturally
be interested in the trends of the candy business and could profit by
reading the candy trade journals; and so on through the whole line
of staple products now offered for sale by 'machine.
The list of staple products now sold through vend­
ing machines is assuming proportions that begin
to command attention, and includes such articles as
candy, nuts, fruits, small food items, ice cream and
frozen confections, chewing guin and other confec­
tions, cigars and cigarettes, bottled drinks, coffee
and carbonated drinks. Practically all these prod­
ucts are produced by an industry that is covered by
one or more good trade journals. The operators of
amusement machines can find one or two old estab­
lished papers in the amusement field, and then new
ones covering specific fields are beginning to appear.
The rapid spread of such amusements as miniature golf has brought
at least tivo trader papers into the field during the year thus far.
Trade papers may also be had that cover specific types of locations.
Operators ivho become interested in special types of locations, like
gas stations, bus stations, roadside stands, etc., would find trade
papers covering these fields to be profitable reading. Certainly, much
of the material in these papers would be of no use at all, but the
operator who wishes to use his brains will manage to gather a sug­
gestion here and there that will make wide reading a profitable in­
vestment of his time. Furthermore, the wise operator will recognize
that as long as he specializes in coin operated machines, his wide
reading will lead, him more and more to depend upon the trade paper
that has somehow become recognized as the operator’s bible. His
main reading will be the vending machine trade paper, which gathers
hints from various sources and attempts to put them in usable form
for members of the automatic trade.
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