Automatic Age

12
T
he
a u t o m a t ic
A
ge
“Electramuse,” a Quality Product
of a Progressive Organization
A recent entry in the field o f auto­
matic musical production that is fast
earning a reputation as a profit-
maker and trade-builder fo r retail
merchants, is the Electramuse, the
coin-controlled, continuous - playing,
electrically - operated
phonograph
made by the H olcom b & Hoke Man­
ufacturing Company, o f Indianapolis,
Indiana. ‘
There is a background o f success­
ful accomplishment behind this lat­
est enterprise. Thirty-five years o f
achievement have earned fo r the
H olcom b & Hoke Company the title
o f “ The W orld’s Largest M anufac­
turers o f Money Making Equipment
fo r Merchants.” W ith a capitaliza­
tion o f $2,000,000.00, a well-equipped,
up-to-date plant and an engineering
staff o f experts o f many years’ ex­
perience, the Holcom b & Hoke or­
ganization has met with unusual suc­
cess in foreseeing and supplying the
merchants’ demand fo r profit-making
products. The growing popularity
o f these products has proved their
merit conclusively; they have been
made with one idea in mind— to in­
crease trade and profits fo r the pur­
chaser. The sales policy o f the firm
has always been dictated by a genu­
ine spirit o f fairness and understand­
ing.
The distribution o f product and
service is truly national in scope. In
order to thoroughly cover the mar­
ket, forty-five sales offices have been
opened in strategically-located cen­
ters, each in charge o f an energetic
and efficient manager. T o round out
the organization, a force o f four hun­
dred active, hustling salesmen are
selling merchants on the profit-mak­
ing possibilities o f Holcomb and Hoke
© International A rca d e M useu m
[M SIJ
The “ Electramuse,” coin-con­
trolled phonograph, manufac­
tured by Holcom b & Hoke
M fg. Co., Indianapolis.
equipment in all four corners o f the
country.
W ith such backing as this, it is
easy to see why the Electramuse is
stepping out in front in its field. It
represents the most modern develop­
ments, the peak o f engineering ach­
ievement, and, more important still,
a tone quality hitherto unknown in
instruments o f its type.
The Eectramuse provides music o f
the right cort— economically. The
moment a coin is deposited, either in
the instrument itself or in a wall-box
provided fo r that purpose, it begins
to play. T o the most casual listener,
there is a marked difference in the
music reproduced by the Electra-
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