Automatic Age

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SELECT LOCATIONS S Y S T E M A T IC A L ^
TH EN CO-OPERATE W ITH OWNER
The locating of machines can
rightfully be called one of the most
important elements of successful op­
eration. Experiments have proven
that a machine may show a difference
in returns of from $1.00 to $5.00 per
month in a range of space or area of
one hundred yards. Often times a
machine is placed 20 or 30 feet from
a corner when it is possible to place
that machine either directly on the
corner or a few feet either way from
the corner.
It has no doubt occurred to most
of us that the United Cigar Stores
are located as a rule only in such
places where the greatest number of
adult male patrons pass. To ascer­
tain the number of adult male pros­
pective smokers who pass a given
point, a man trained in the art of
sizing up such prospective smokers,
and being able to count quickly, is
placed in various districts in order to
secure this information. His reports
will so accurately determine the best
location for a given district as to en­
able the United Cigar Stores to as­
certain to almost a degree of cer­
tainty the gross receipts they may
expect from a store located in line
with their findings.
Is this not a lesson that operators
should stop, look and listen, size up
locations and endeavor to get their
machines in locations known to be
points where the greatest number of
people pass..
The close co-operation of mer­
chants or location owners is another
point which should receive careful at­
tention. Not enough consideration
has been given to the part the mer­
chant or the location owner plays in
© International Arcade Museum
the success chain. It must be reIIie^
bered that the man who ow ns
conducts a business pays his
and is usually in a valuable and ^
sirable location. He should rece*,
every consideration from the ope ^
tor for the location owner who is *
properly sold on the idea of the 9
vantages accruing to him in allo^1'
jfl*'
the operator to put one of his
$
chines in front of his place, or °^jS
counter, will not only show lack
interest and co-operation but is
ble any time to turn against the
erator and request that m ach in es
removed.
*
The merchant who believes in * ,
and takes an intei’est is going to \
der some valuable co-operation * j
assistance. It must be rememb®**j
that the rent which you are Pa^ ..
for the space your machine occupy
is little enough remuneration to
merchant, and unless he has
other incentive or interest, you -t#
soon find him in position of n o t c j
ing much whether you leave the ^ ,
chine there or not. But on the o**1
hand, if the operator renders
merchant service, keeping macMSfij
in perfect working order, clean, ^ j
tractive, and properly serviced,
the right kind of merchandise, he ^
appreciate that service and help *
perform it.
The merchant who has to help ^
operator do his work, namely, tit**5 I
with the machine and keep i* '
working order, or clean it to keep ^
looking decent, and to be both®1
with patrons who have put t*1 j
money in the machine and receiv*
nothing, and then further be c° ^
pelled to continually telephone &
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