Automatic Age

T he
A u t o m a t i c A ge
New York Arcade
Sets Pace
When, in New York, you must pay
a visit to the Penny Arcade owned
operated by Cohen & Rinzler.
'-s worih your time. Y ou will see
a splendid array o f automatic ma­
chines o f all types. Athletic ma­
rin es, machines of skill, mutoscopes,
^iriusement machines that are full of
Merest and many others.
Joe Cohen is an old timer in the
usiness. He worked fo r Zukor in
^ose far off halycon days o f 1903-
4,-’05. He can tell you some migh­
ty interesting things about the in-
ustry. F or instance, he can tell
how many of the famous movie
actors— those old ones that we know
j;0 well, such as Mary Pickford and
Gish sisters, and many others of
. 1e old timers, got their start by act-
with the Biograph Company
Y °u will remember that in the old
da ys the Biograph Company put out
1’eal interesting thrillers in the
Mutoscopes.
, All information about the arcade
_ Usiness shows one just how closely
bed the moving picture industry is
j^° 't. it shows quite definitely just
0xv the moving picture industry
jfrew out o f this penny arcade indus-
It shows all through in such an
bvious manner that one is surprised.
For instance D. W. Griffith was a
di ^ctor-actor fo r the Biograph Com-
a^y. Look at the enviable position
. lat he now holds in the movie
0l'ld. It is interesting to note the
^rnber o f great show people who
^ Ve had their start in the business
r°Ugh the Biograph Company.
. A n d now, there is an ever grow ­
S interest in the penny arcade
p*in. Just prior to the great world
> av this interest started to grow,
has grown steadily and naturally
d is continuing in the same man-
It is gaining rapidly the favor
hich it lost when the Nicolodean
into style. W hy? Because it
^°i'ds amusement at a very low
© International Arcade Museum
73
cost.
Max Schaffer runs a mighty fine
Arcade down at 42nd at 7th Avenue,
in New York City. Mr. Schaffer is
President o f the Penny Arcade Own­
ers’ Association. He operates three
Arcades in New York and two in
Luna Park, Coney Island. His part­
ner is Mr. William F. Schork.
To show the volume o f business
that must be done in these arcades
it might interest the reader to know
that they, Mr. Schaffer and Mr.
Schork, pay $18,000.00 a year rent in
one place, and in another where they
have a .museum in connection with
their arcade they pay $40,000.00.
Surely there could be no better dem­
onstration o f how much the arcade
business pays.
A Necessity
A U T O M A T IC A G E :
Please find enclosed check fo r $1.00
in payment fo r my subscription re­
newal to the A U T O M A TIC AGE.
I
wish to congratulate you on
your success during the past year in
editing this magazine. Its adver­
tisements and editorials are o f great
interest and a benefit to all the sub­
scribers. I trust that the follow ing
year will be equally successful in
this venture which has grown to be
a necessity in so short a while.
With the Season’s Greetings, I am
Yours truly,
J. W. B R A W N E R ,
814 C Street, S. W.,
Washington, D. C.
Would Not Be Without
A U T O M A T IC A G E :
Enclosed find check for $1.00 for
subscription to the Automatic A ge
fo r year 1927. This magazine we
would not be without. Also change
the address to 106 E. 3rd street,
Cincinnati, Ohio.
R. L. B O W M A N & CO.
106 E. 3rd St.,
Cincinnati, Ohio.
http://www.arcade-museum.com/