Automatic Age

T h e A u t o m a t ic A ge
71
M A N U F A C T U R E R GIVES V A L U A B L E
SUGGESTIONS
From Books of Instructions Furnished to Operators by
O. D. Jennings & Co.
Consider your location a business
Partner and treat him as such. I)o
n°t argue over division o f profits.
Keep him satisfied at all times. I)o
not create an impression o f wealth
displaying a lai'ge amount o f cash,
a large ring with keys for other con­
d u ctio n s, by driving an expensive
automobile. Furnish the most effi-
C|ent machines possible, and keep
them in first class operating condi­
tion always. Keep a liberal supply
° f mints, gum, peanuts or other mer­
chandise on hand at all times. Do
npt hesitate to spend something in
his place o f business occasionally.
Particularly when most locations
burnish something the operator uses.
” emember, working in harmony with
your location means a fair and square
deal will be given and your interests
Will at all times be protected.
Discourage Dealers’ Ownership
Sometimes a location takes it in
hand to buy their own machine after
seeing machines work successfully.
This should be discouraged if the
Operator is to prosper. Explain to
h*m that he is making a substantial
Profit without investing one red cent.
That to purchase a vender or any
other machine at retail price means
considerable outlay o f cash. That
you are organized to operate and are
Responsible. That you work in har­
mony with the officials as regards
sanitation and
other
regulations
Which would be bothersome to the
individual dealer. That you are or-
Sanized to make repairs and adjust­
ments thereby keeping the machine
ln earning condition all the time.
That if you repair machines you must
Itlake a service charge which he
Would have to pay if he owned the
Machine. That you are furnishing
him with supplies at low cost, or
rather you are in reality working fo r
© International Arcade Museum
him without any salary and that to
handle supplies he would pay more
as he would assuredly buy in much
smaller quantities than you do.
Respect Competition
Usually there are two or more
operators covering the same terri­
tory.
This does not necessarily
mean that it is a case o f “ everyman
fo r himself.” The operator will find
that by working with his competitor
he will accomplish more.
M eet your competitor, making a
gentleman’s agreement with him.
A gree not to interfere with his loca­
tions, and he will make the same
agreement with you.
A com petitor can always do more
harm than good if he wants to and
it is worth while to co-operative with
competitors.
In localities
where
there are enough operators it is well
to have an association,
Some dis­
tricts can well organize if cities are
too small fo r a local.
See New Day
The A U T O M A T IC A G E :
As a subscriber fo r the last year o f
the A U T O M A T IC AGE, I found it
very useful, and I can see a new
epoch fo r the vending machine busi­
ness, with the help o f the A U T O ­
M A TIC AGE.
Enclosed please find check fo r
$1.50 fo r the A U T O M A T IC A GE and
P E A N U T PR O M O T E R .
Metropolitan Vending Machine Co.
H A R R Y K R A IN O W IT Z ,
220 Clinton St., New York, N. Y.
Immigrants to the United States
between 1898 and 1925 included 3,­
828,282 Italians; 1,370,829 Germans;
1,118,239 English; 851,423 Irish and
438,484 French.
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