T h e A u t o m a t ic A ge
11
A N E W PISTOL M A C H IN E
T h e A . B. T. M anufacturing C om
pany, 2512 M onroe street, C hicago, is
featu rin g a new type o f pistol target
machines that is an am usem ent m a
chine pure and simple, made in penny
or nickel play, with five shots fo r the
coin used. It is not a m erchandising
machine and from reports it is a land
slide.
A cco rd in g to
Mr. A . B.
Trasch, the sales m anager the suc
cess o f this m achine has been due to
its im provem en t o f a num ber o f other
T a rg et Skill M achine is th at it be
com es in creasin gly fascin a tin g to the
public. It gives the user som ething
to DO. There isn’t a man living (to
say n oth ing o f w om en ) w ho can re
sim ilar m achines until every g ood
feature o f the old types are in corp or
ated in to this machine, with none o f
the bad. In tellin g o f the d ev elop
m ent and the m oney m a k 'n g pow er
o f this construction he said:
sist the desire to grip the realistic,
A u tom atic L U G E R type gun. T h a t’s
the bait, the necessary “ first tim e”
attraction. A fte r that, skill enters in
and makes the user a confirm ed ad
dict. There is the constant urge to
becom e a better shot, to have such
com m and o f the gun that a ta rg et
drops at every pull o f the triger.
T h ere’s the “ show off” feature, the
desire to perform b e fo re the crow d.
Y ou kn ow righ t w ell w here all this
leads.
Bill says to
Frank, “ sh oot
you fo r a ciga r.” Then th ey ’re off.
The bunch gathers to w atch results.
Others join B ill and Frank— and still
others im patiently w ait fo r an o p p or
tunity to get into the play.
“ T h e first, “ one lu nger” auto had
its grow th. So it is with the T arget
Skill M achine. It is n ow the “ eig h t”
o f am usem ent devices— new in ev ery
th in g ex cep t name.
“ H ere's a m achine that opens an
entirely new field, and suitable in any
location. I t ’s as legal as U. S. cur
rency, fresh from the Bureau o f E n
gra vin g in W ashington. Y et it is as
b ig a m on ey maker as the m ost suc
cessfu l device dependent upon a gam
blin g feature fo r “ lure.” F ou r United
States patents on the T a rg et Skill
M achine p rotect you against com pe-
tition.
f
“ The outstanding feature o f the
© International Arcade Museum
“ C igar stores, drug stores, c o n fe c
tioneries, coun try
general stores,
dance halls, am usem ent pavillions,
etc., constitute a ready m arket fo r the
T a rg et Skill Machine.
http://www.arcade-museum.com/