Automatic Age

12
T h e A u t o m a t ic A ge
We Will Never
Quit Preaching
i
L
on the subject of quality. In fact we do
not hesitate to make a statement as strong as that the whole vend­
ing machine industry rests on just this one word, quality. We
must vend quality merchandise.
Can you imagine a merchant
putting his time and investment of capital into an enterprise
without counting on repeat sales? If you give quality you build
up your business. If you vend shoddy merchandise you encourage
everybody to keep their pennies out of your machines.
Henry Ford, F. W. Wool worth and all the big ones made their
fortunes, not on long profits, but on small profits and big volume,
You can well afford to pay more for your product and do a bigger
business than you can to buy cheap stuff and drive away trade.
Do not think that because mostly children put their pennies in your
machines that you can fool them. The child’s appetite is sharper
than an adults. Neither fruit nor anything else tastes as good to
you now as it did when you were a kid. So do not think that you
can fool the child. The candy specialty people have made tre­
mendous strides in recent years because they have catered to the
taste and good sense among voung America. The candy business
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