Atari Coin Connection
Issue: Vol 7 Num 01 - 1983 January - Page 1
•
JANUARY 1983 VOLUME 7 NUMBER 1
Over There ... Atari International
Marketing and Sales Present in Force
. ,
ed by the undaunted Shane Breaks,
Vice President of International
Marketing and Sales, the division in-
cludes: David Smith, European Sales
Manager; Tad Chase, Middle East Sales
Manager; Sue Elliott, Sales Manager for
Canada, Latin America and the Carib-
bean; Riv Hight, Managing Director of
Atari Far East, and Nathalie Favre-Gilly,
Sales Administrator for France. Though
limited in personnel, Atari's international
representation is felt in full force.
The dawning of 1983 focuses attention
on overseas activities as the International
Division readies itself for the Thirty-Ninth
Annual Amusement Trades Exhibition to
be held in the National Hall of the Olym-
pia Convention Center in London from
January 10-13th, 1983. This exposition is
the largest of the industry, boasting a pro-
jected attendance of 12-14,000 distrib-
tors an cipals of the firms be present, but they
will be joined by their sales people,
engineers and backup staffs.
Atari's first showing in the ATE was
last year. David Smith happily reports that
we realized lots of fans throughout the in-
dustry-judging from all the feedback
since the 1982 exhibition. It is for this
reason that "we are feeling bullish right
now and will show off our new games in
fine style'.' To help do just this, the Visual
Communications Department back in
Milpitas, Caiifornia is busily designing a
lavish new booth to dazzle viewers at the
London exposition hall. In contrast to the
300 square feet of last year, the new ex-
hibit will encompass 1500 square feet.
With such a hefty increase in size, Atari's
acknowledged presence in the interna-
tional marketplace will be physically rein-
forced.
The "high-tech" image we presented
at the Chicago AMOA Expo in November
set a new standard for "state-of-the-art"
exhibit design. Plans for the ATE booth
will continue the "Hollywood glitter" of its
predecessor with a few flourishes of its
own. Chrome, smoked plexiglass and
chaser lighting with its sequential off-and-
on pattern will surely advertise that Atari
has arrived worldwide.
Production of the new games for the
international market began December 1st
at the I rel and facility. Atari will be ex-
hibiting the three newcomers with banks
of free-play machines at the ATE. Many
attendees to the AMOA Show in Chicago
will have already seen Pole Position TM·
L
,-
-
Atari International Marketing and Sales is sitting pretty with the super realistic Pole
,
Position™ . .. it's sure to be the fast track contender at the ATE. Positioned left to right
are David Smith, Tad Chase, Shane Breaks, and Sue Elliott.
-the super realistic Gran Prix racing
game- and Mi!lipede™- the ail new fan-
tasy adventure where the magic of Cen-
tipede™ multiplies proportionately. Time
Pilot™··, however, is a new contender
and will only be sold abroad. It is an
aviator's dream journey through five
action-packed stages of time-transcen-
ding the age of the biplane, monoplane,
helicopter, jet plane and UFO. The player
is presented with a unique opportunity to
earn his wings by challenging the time
warp. So whether you 're competing
against other racecars, hordes of giant in-
sects or aggressive fighter pilots, 1983
promises thrilling and diversified video
fare from Atari.
As Sue Elliott explains, "The interna-
tional marketplace looks to Atari for in-
roads to advanced technology." We are
just as committed to maintaining our
leadership stance in terms of product
earnings potential, manufacturing reliabili-
ty and positive public awareness over-
seas as on the domestic sales front.
• Pole Position is engineered and designed by Namco Ltd.
and manufactured under license by Atari, Inc.
• • Time Pilot is manufactured under license from Konami.
I
Thumbs Up!
'
It's "thumbs up" for 1983 and Atari's new
product line. Joining in the high expecta-
tions from left to right are: Lyle Rains, Vice
President of Creative Development; John
Farrand, President; Dick Maslana, Vice
President of Operations; Don Osborne, Vice
President of Sales and Marketing; and Dan
Van Elderen, Vice President of Engineering.
JANUARY 1983 VOLUME 7 NUMBER 1
Over There ... Atari International
Marketing and Sales Present in Force
. ,
ed by the undaunted Shane Breaks,
Vice President of International
Marketing and Sales, the division in-
cludes: David Smith, European Sales
Manager; Tad Chase, Middle East Sales
Manager; Sue Elliott, Sales Manager for
Canada, Latin America and the Carib-
bean; Riv Hight, Managing Director of
Atari Far East, and Nathalie Favre-Gilly,
Sales Administrator for France. Though
limited in personnel, Atari's international
representation is felt in full force.
The dawning of 1983 focuses attention
on overseas activities as the International
Division readies itself for the Thirty-Ninth
Annual Amusement Trades Exhibition to
be held in the National Hall of the Olym-
pia Convention Center in London from
January 10-13th, 1983. This exposition is
the largest of the industry, boasting a pro-
jected attendance of 12-14,000 distrib-
tors an cipals of the firms be present, but they
will be joined by their sales people,
engineers and backup staffs.
Atari's first showing in the ATE was
last year. David Smith happily reports that
we realized lots of fans throughout the in-
dustry-judging from all the feedback
since the 1982 exhibition. It is for this
reason that "we are feeling bullish right
now and will show off our new games in
fine style'.' To help do just this, the Visual
Communications Department back in
Milpitas, Caiifornia is busily designing a
lavish new booth to dazzle viewers at the
London exposition hall. In contrast to the
300 square feet of last year, the new ex-
hibit will encompass 1500 square feet.
With such a hefty increase in size, Atari's
acknowledged presence in the interna-
tional marketplace will be physically rein-
forced.
The "high-tech" image we presented
at the Chicago AMOA Expo in November
set a new standard for "state-of-the-art"
exhibit design. Plans for the ATE booth
will continue the "Hollywood glitter" of its
predecessor with a few flourishes of its
own. Chrome, smoked plexiglass and
chaser lighting with its sequential off-and-
on pattern will surely advertise that Atari
has arrived worldwide.
Production of the new games for the
international market began December 1st
at the I rel and facility. Atari will be ex-
hibiting the three newcomers with banks
of free-play machines at the ATE. Many
attendees to the AMOA Show in Chicago
will have already seen Pole Position TM·
L
,-
-
Atari International Marketing and Sales is sitting pretty with the super realistic Pole
,
Position™ . .. it's sure to be the fast track contender at the ATE. Positioned left to right
are David Smith, Tad Chase, Shane Breaks, and Sue Elliott.
-the super realistic Gran Prix racing
game- and Mi!lipede™- the ail new fan-
tasy adventure where the magic of Cen-
tipede™ multiplies proportionately. Time
Pilot™··, however, is a new contender
and will only be sold abroad. It is an
aviator's dream journey through five
action-packed stages of time-transcen-
ding the age of the biplane, monoplane,
helicopter, jet plane and UFO. The player
is presented with a unique opportunity to
earn his wings by challenging the time
warp. So whether you 're competing
against other racecars, hordes of giant in-
sects or aggressive fighter pilots, 1983
promises thrilling and diversified video
fare from Atari.
As Sue Elliott explains, "The interna-
tional marketplace looks to Atari for in-
roads to advanced technology." We are
just as committed to maintaining our
leadership stance in terms of product
earnings potential, manufacturing reliabili-
ty and positive public awareness over-
seas as on the domestic sales front.
• Pole Position is engineered and designed by Namco Ltd.
and manufactured under license by Atari, Inc.
• • Time Pilot is manufactured under license from Konami.
I
Thumbs Up!
'
It's "thumbs up" for 1983 and Atari's new
product line. Joining in the high expecta-
tions from left to right are: Lyle Rains, Vice
President of Creative Development; John
Farrand, President; Dick Maslana, Vice
President of Operations; Don Osborne, Vice
President of Sales and Marketing; and Dan
Van Elderen, Vice President of Engineering.
Future scanning projects are planned by the International Arcade Museum Library (IAML).