Atari Coin Connection
Issue: Vol 7 Num 11 - 1983 December - Page 4
'
New Atari Adventure
Of course, no electronic entertainment
center would be complete without a wide
selection of the newest and hottest in ar-
cade video game product from a variety of
manufacturers. Atari Adventure offers a dis-
tinctive type of game room that continues
to emphasize innovation by combining
creative design and futuristic decor to pro-
ject a total environmental quality for the
player to experience. "Through Atari
Adventure, we will be able to get even
closer to the players, to find out what ex-
cites and motivates them," said Mr. Sulli-
van. 'We feel it will greatly aid our research
This is the season when our hearts and
thoughts turn especially to children. We
gather them about us for holiday merry
making. We become acutely aware of their
little voices, their laughter and sometimes
their tears. They come home to us from far
and near and bring us into their special
world of Christmas.
For over a year, Bob Hasson, Director of
Coin Machine Sales of Portland, Oregon,
and Chet Thompson, President of Beaver
Amusement Company, have put into ac-
tion a local program to help keep children
safe and secure year round. Through the
Skill Game Operators Association of Mult-
nomah, Clackamas and Washington
Counties in conjunction with the statewide.
Oregon Amusement and Music Operators
Association, photos of missing children are
distributed monthly to all types of local
businesses in the coin-op industry. Going
one step further, emergency help stickers
have been funded with "hot line" telephone
numbers under the program name of
'V.O.C.A. L.': an acronym for 'Video Opera-
tors Childr€ns Alert line." These stickers
are available free of charge at each of the
continued
efforts in this vital area."
The recent grand opening set standards
in the direction of promotion that the staff of
Atari Adventure are determined to maintain
and even expand upon as the center
evolves. Local KHTR D.J. Craig Roberts,
one of the most popular and recognized
broadcast voices in St. Louis, was on hand
between 11:00 a.m. and 2:00 p.m. to ac-
cept challenges from fans on a zooming
game of Pole Position* II. His radio station
had been announcing the upcoming
opening in frequent spots throughout the
previous week. Each contender was
three distribu-
torships in Portland, and
operators have been placing them on all
games in their locations.
The first two numbers are toll-free lines to
nationally recognized agencies: Missing
• Children-Child Find and National Runaway·
Hot Line. The Metro Crisis Hot Line covers
the tri-county region and offers help for
everything from abused children to wife
beating to drug problems. Harry's Mother
is a specific Multnomah County agency
Atari, Inc.
Coln Games Division
790 Sycamore Drive
MIipitas, CA 95035
awarded a specially designed ATARI t-shirt
while all visitors at the center received an
ATARI collector button.
A second promotion initiated that day
was registration for entry into a drawing for
a coin-op ATARI STAR WARS** game. This
built excitement and encouraged traffic the
entire Thanksgiving week, as the winner's
name was not determined until the follow-
ing Saturday, November 26, at noon ... a
climactic means to blast off a revolutionary
new family fun center in the midst of a tradi-
tional family holiday period.
*Pole Position II is engineered and designed by Namco, manu-
factured under license by Atari, Inc. Trademark and © Namco
1982, 1983.
© 1983 Lucasfilm Ltd. & Atari, Inc. All rights reserved. **Trade·
mark of Lucasfilm Ltd. , used by Atari , Inc. under license.
that provides the same gamut of
emergency help services.
The Skill Game Operators
Association only takes its infor-
mation regarding missing
chiidren from tiled police de-
partment reports and not
directly from involved par-
ents. As Vice Presidents of
this organization, Mr. Has-
son and Mr. Thompson
are preparing documen-
tation explaining their
program that will be
mailed within a month
to all law enforcement
agencies throughout
Oregon and Washington. It is their
hope that concern will spread and similar
efforts will be initiated to respond to chil-
dren in need on an increasingly broader
level through the use of V.O.C.A.L. stickers
on coin-operated games.
(We wish to thank Bob Hasson for sharing
this information with us and caring so
much about kids everywhere.)
Coin Connection Staff
Editor: Laura Burgess
Writer: Debby Note
Art Director: Brian Balistreri
First Class
U.S. Postage
PAID
MIipitas, CA
Permit 173
AN ATARI MARKETING SERVICES PUBLICATION
CS, A Warner Commun,cahons Company
© 1983 Atari, Inc. All rights reserved.
New Atari Adventure
Of course, no electronic entertainment
center would be complete without a wide
selection of the newest and hottest in ar-
cade video game product from a variety of
manufacturers. Atari Adventure offers a dis-
tinctive type of game room that continues
to emphasize innovation by combining
creative design and futuristic decor to pro-
ject a total environmental quality for the
player to experience. "Through Atari
Adventure, we will be able to get even
closer to the players, to find out what ex-
cites and motivates them," said Mr. Sulli-
van. 'We feel it will greatly aid our research
This is the season when our hearts and
thoughts turn especially to children. We
gather them about us for holiday merry
making. We become acutely aware of their
little voices, their laughter and sometimes
their tears. They come home to us from far
and near and bring us into their special
world of Christmas.
For over a year, Bob Hasson, Director of
Coin Machine Sales of Portland, Oregon,
and Chet Thompson, President of Beaver
Amusement Company, have put into ac-
tion a local program to help keep children
safe and secure year round. Through the
Skill Game Operators Association of Mult-
nomah, Clackamas and Washington
Counties in conjunction with the statewide.
Oregon Amusement and Music Operators
Association, photos of missing children are
distributed monthly to all types of local
businesses in the coin-op industry. Going
one step further, emergency help stickers
have been funded with "hot line" telephone
numbers under the program name of
'V.O.C.A. L.': an acronym for 'Video Opera-
tors Childr€ns Alert line." These stickers
are available free of charge at each of the
continued
efforts in this vital area."
The recent grand opening set standards
in the direction of promotion that the staff of
Atari Adventure are determined to maintain
and even expand upon as the center
evolves. Local KHTR D.J. Craig Roberts,
one of the most popular and recognized
broadcast voices in St. Louis, was on hand
between 11:00 a.m. and 2:00 p.m. to ac-
cept challenges from fans on a zooming
game of Pole Position* II. His radio station
had been announcing the upcoming
opening in frequent spots throughout the
previous week. Each contender was
three distribu-
torships in Portland, and
operators have been placing them on all
games in their locations.
The first two numbers are toll-free lines to
nationally recognized agencies: Missing
• Children-Child Find and National Runaway·
Hot Line. The Metro Crisis Hot Line covers
the tri-county region and offers help for
everything from abused children to wife
beating to drug problems. Harry's Mother
is a specific Multnomah County agency
Atari, Inc.
Coln Games Division
790 Sycamore Drive
MIipitas, CA 95035
awarded a specially designed ATARI t-shirt
while all visitors at the center received an
ATARI collector button.
A second promotion initiated that day
was registration for entry into a drawing for
a coin-op ATARI STAR WARS** game. This
built excitement and encouraged traffic the
entire Thanksgiving week, as the winner's
name was not determined until the follow-
ing Saturday, November 26, at noon ... a
climactic means to blast off a revolutionary
new family fun center in the midst of a tradi-
tional family holiday period.
*Pole Position II is engineered and designed by Namco, manu-
factured under license by Atari, Inc. Trademark and © Namco
1982, 1983.
© 1983 Lucasfilm Ltd. & Atari, Inc. All rights reserved. **Trade·
mark of Lucasfilm Ltd. , used by Atari , Inc. under license.
that provides the same gamut of
emergency help services.
The Skill Game Operators
Association only takes its infor-
mation regarding missing
chiidren from tiled police de-
partment reports and not
directly from involved par-
ents. As Vice Presidents of
this organization, Mr. Has-
son and Mr. Thompson
are preparing documen-
tation explaining their
program that will be
mailed within a month
to all law enforcement
agencies throughout
Oregon and Washington. It is their
hope that concern will spread and similar
efforts will be initiated to respond to chil-
dren in need on an increasingly broader
level through the use of V.O.C.A.L. stickers
on coin-operated games.
(We wish to thank Bob Hasson for sharing
this information with us and caring so
much about kids everywhere.)
Coin Connection Staff
Editor: Laura Burgess
Writer: Debby Note
Art Director: Brian Balistreri
First Class
U.S. Postage
PAID
MIipitas, CA
Permit 173
AN ATARI MARKETING SERVICES PUBLICATION
CS, A Warner Commun,cahons Company
© 1983 Atari, Inc. All rights reserved.
Future scanning projects are planned by the International Arcade Museum Library (IAML).