Atari Coin Connection
Issue: Vol 6 Num 07 - 1982 September - Page 1
Volume 6 Number 7
September /October 1982
Farrand
Appointed
Division
President
ohn S. Farrand was recently
named president of Atari's Coin
Video Games Division. For the
past four months, Farrand has
been executive vice president of
the division .
As the new division president, Farrand
will oversee all aspects of manufacturing,
engineering, sales and marketing for the
Coin Video Games Division. He will re-
port directly to Raymond Kassar, presi-
dent and C.E.O. of Atari.
"Having almost twenty years of exper-
ience in this industry, Farrand has shown
an in-depth understanding of the chal-
lenges that await. He brings to this posi-
tion the ability to conquer these chal-
lenges," said Kassar.
Prior to joining Atari, Farrand spent
sixteen years at England-based Music
Hire Group, one of the largest private op-
erating companies in the world. As presi-
dent of Music Hire, he was responsible
for all aspects of the manufacturing, dis-
tribution, and operation of their amuse-
ment products. Before that, he was an
engineer at High Fidelity, an England-
based electronics company.
Youth and Community Resources
This is the third in a series of articles on
Youth Lifestyles by Graduate Intern Bren-
da Wells Flexer.
The Typical Video Game Player
The typical video game player, the young
single male, is more likely to play games
because his life-style enables this free-
dom. He has more discretionary income
and fewer outside commitments than fe-
males or other age groups. Frequent
players enjoy the opportunity for self-
expression, the competitive challenge,
and the social interaction of the video
games. These are also the youth who
seek excitement and thrills.
A recent Omnibus Study indicates that
youth ages 13 to 20 are the most fre-
quent players and the 16 to 18 year old
single male as the primary consumer of
video games.
Problems Faced by Youth
Unemployment, drugs, peer pressure, ex-
cess leisu re time, and just plain growing
up are a few of the problems faced by
the teenager of the 80's. They live in a
more complex society than those of us
who grew up in the 60's or ?O's. How-
ever, in spite of more outside problems,
teenagers of today are·still not too differ-
continued on next page
September /October 1982
Farrand
Appointed
Division
President
ohn S. Farrand was recently
named president of Atari's Coin
Video Games Division. For the
past four months, Farrand has
been executive vice president of
the division .
As the new division president, Farrand
will oversee all aspects of manufacturing,
engineering, sales and marketing for the
Coin Video Games Division. He will re-
port directly to Raymond Kassar, presi-
dent and C.E.O. of Atari.
"Having almost twenty years of exper-
ience in this industry, Farrand has shown
an in-depth understanding of the chal-
lenges that await. He brings to this posi-
tion the ability to conquer these chal-
lenges," said Kassar.
Prior to joining Atari, Farrand spent
sixteen years at England-based Music
Hire Group, one of the largest private op-
erating companies in the world. As presi-
dent of Music Hire, he was responsible
for all aspects of the manufacturing, dis-
tribution, and operation of their amuse-
ment products. Before that, he was an
engineer at High Fidelity, an England-
based electronics company.
Youth and Community Resources
This is the third in a series of articles on
Youth Lifestyles by Graduate Intern Bren-
da Wells Flexer.
The Typical Video Game Player
The typical video game player, the young
single male, is more likely to play games
because his life-style enables this free-
dom. He has more discretionary income
and fewer outside commitments than fe-
males or other age groups. Frequent
players enjoy the opportunity for self-
expression, the competitive challenge,
and the social interaction of the video
games. These are also the youth who
seek excitement and thrills.
A recent Omnibus Study indicates that
youth ages 13 to 20 are the most fre-
quent players and the 16 to 18 year old
single male as the primary consumer of
video games.
Problems Faced by Youth
Unemployment, drugs, peer pressure, ex-
cess leisu re time, and just plain growing
up are a few of the problems faced by
the teenager of the 80's. They live in a
more complex society than those of us
who grew up in the 60's or ?O's. How-
ever, in spite of more outside problems,
teenagers of today are·still not too differ-
continued on next page
Future scanning projects are planned by the International Arcade Museum Library (IAML).