Atari Coin Connection

VOLUME 5 NUMBER 7
NOVEMBER 1981
ATARI® 50,000.00 Championships, New
Tempest'" Highlight AMOA Weekend
TARIANS were very busy
during the recent AMOA
weekend . Not only did
we present a variety of special
surprises at the 1981 AMOA
Show, but we also helped to
bring you the fantastic ATARI
$50,000.00 World Champion-
ships. Both events took place in
Chicago beginning Thursday,
October 29. The AMOA wound
up on Saturday and the tourna-
ment on Sunday. The AMOA
was held at the Conrad Hilton
Hotel, the World Championships
down the street at the Expo-
center.
ATAR l's theme at this year's
AMOA was the "ATARI Era.".
New Tempest™, featured at the
ATAR I AMOA exhibit, both sym-
bolizes and begins the ATARI
Era. This new game offers
spectacular player challenge
thanks to the new ATARI-devel-
oped OuadraScan TM Color dis-
play system and imaginative
programming . The exclusive
Mike Friedman and Linda Butcher prepare for Tellus Survey at AMOA.
new Skill-Step™ feature adds
even more to the game play ex- having to return to the begin-
achieved in the previous game.
citement and earning potential.
Tempest was demonstrated by
ning each time a new game is
Skill-Step allows players to
started. Players can begin at
ATARI representatives through-
choose the skill level at which
any of 28 skill levels as long as out the show, and AMOA atten-
they will begin play, rather than the selected level has been
dees had the chance to experi-
ence this fantastic game for
themselves.
Centipede™, now the most
popular Al-ARI game since
Asteroids™, joined Tempest at
the show. Centipede was also
the official game of the World
Championsh ips and was used
in the finals.
High score tournaments
were held at the ATAR I AMOA
exhibit for Tempest and Cen-
tipede to demonstrate the play
potential of these exciting
games.
Market Research was at the
exh ibit, conducting their an-
nual Tell us™ survey of opera-
tors . This survey is very impor-
tant because it helps us gain
valuable insight into what op-
erators are looking for in coin-
op video games and how we
can better serve you.
ATARI Customer Service
and Field Service groups also
had a spec ial exhibit again
this year. Quest ionnaires were
distributed asking operators to
give their opinions about
Customer Service and the ser-
vices it performs. Exploded
views of various controls used
continued on next page
Tempest™ Introductions Held in Three Cities
Distributors were extremely
enthusiastic at a recent series
of luncheon meetings held to
officially introduce Tempest, the
exciting new video game from
ATARI which features the all-
new ATARI-developed
QuadraScan TM Color display
system. The meetings were
held in San Francisco on Sep-
tember 28, in Chicago and the
New York/New Jersey area on
October 1 and 2.
At each meeting, every
distributor office attending was
given a videotape demonstra-
ATARI INC.
ting the various play features of
the game. After lunch, Don
Osborne, V.P. of Sales for the
Coin-op division, described the
game's special features.
Mariann Layne, Manager of
Marketing Services, spoke
about the various promotional
items available to help promote
Tempest and how to use them
most effectively. Promotional
literature kits and T-sh irts were
distributed to each person .
And finally, distributors
were given the opportu- A
nity to play the game.
I"\ I J
Don Osborne commented
later: "The response from dis-
tributors was tremendous. Ev-
eryone was impressed with the
dazzling 3-D screen graphics
and challenging game play.
We'd like to encourage all of
our distributors to attend future
game previews. It gives them
the opportunity to place
orders for the latest games
immediately, as well as
providing them with the
chance to get all of the
1® promotional materials."
TAR
1265 BORREGAS AVENUE
Don Osborne demonstrates
Tempest for distributors.
SUNNYVALE, CALIFORNIA 94086