Atari Coin Connection

VOLUME 5 NUMBER 4
SUMMER 1981
ATARI® Sponsors Coin-Op Industry's
First National Video Game Tournament
The Atari $50,000.00 World Championships
program features local tournaments leading up
to Chicago finals extravaganza
tari is sponsoring the
first international tourna-
ment for coin-operated
video games. The ATARI
$50,000.00 World Champion-
ships will be held in Chicago at
the Expocenter at the same time
as the annual AMOA meeting
(October 29, 30, 31 and Novem-
ber 1, 1981 ). $50,000.00 in cash
and prizes will be awarded to
winners in various categories.
The Atari World Champion-
ships are being held in conjunc-
tion with the Tournament Games
Spectacular $400,000.00 Week-
end, a production of Tournament
Games, Inc. There will be 30,000
square feet of tournament play
with 256 ATARI games dominat-
ing the center area and the ac-
tivities. Operators attending the
AMOA will be invited to view the
tournament as it is in progress.
The international tournament
begins with local contests in par-
ticipating family game centers
and street locations. Winners of
these tournaments can qualify
for a free entry certificate to the
open finals valued at $60.00.
Through the use of Atari Tour-
nament Location Kits, operators
can produce local tournaments.
The Kits provide all the materials
necessary to run five Double
Elimination Tournaments or five
high score promotion periods in
a location. This works out to five
weeks or every other day for
two weeks of intense promotion
on the part of the operator.
Each Kit is a $300.00 value,
containing five Atari free Entry
Certificates into the finals in
Chicago. The Kits, available
• through Tournament Games,
Inc., cost $125.00 each. But,
through a unique subsidy pro-
ATARI INC.
ATARI®
gram, Atari will contribute
$100.00 toward each Kit pur-
chased by an operator who has
purchased any of the designated
ATARI "Tournament Games".
The $100.00 Atari Promotional
Subsidy reduces the operator's
Kit cost to a mere $25.00.
The "Tournament Games" in-
clude Battlezone™, Asteroids
Deluxe™, Warlords™, Red Baron
and Centipede TM, as well as any
ATARI game produced between
now and October 1, 1981.
The games to be used in the
Chicago finals will be selected
from this group. The game se-
lection will be announced on
September 1, 1981 , so that play-
ers will have plenty of time to
practice for the final competition.
Your local Atari distributor has
the Atari Tournament Kit Order
Cards available. These cards
should be sent with a check for
$125.00, or if you have pur-
chased any of the "Tournament
Games", a check for $25.00
with an Atari Tournament Kit
Subsidy card, to: Tournament
Games, Inc., P.O. Box 80605,
Seattle, WA 98108. Tournament
Games will also be answering
any questions from Kit purchas-
ers, making sure that they un-
derstand how to use the promo- Games Quarterly" , a news mag-
tional materials enclosed in it.
azine published by Tournament
Atari and Tournament Games, Games, Inc.
Inc., are highlighting the Atari
We are pleased with the re-
World Championships in trade
sponse so far," said Frank
journal advertising to make op-
Ballouz, Vice President of Mar-
erators aware of the program.
keting. "Since the initial an-
Player awareness is being
nouncement of the Tourna-
aroused th rough the distribu-
ment, over 3000 phone inqui-
tion and mailing of 100,000
ries have been reported.
Atari World Championships
Many local tournaments
location posters, 100,000
are already under way.
Players Guides and 25,000 ATAR 1® The Atari tournament is
issues of " Tournament
I"\ I J
the first of its kind, de-
1265 BORREGAS AVENUE
. .
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. - ..
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...
-
signed to promote competitive
play and awareness of the com-
pany's games," he said. "We
expect it to be a blockbuster
event for everyone, so we en-
courage our operators to take
advantage of the program early
to gain maximum benefit."
For additional information
call toll-free 1-800-426-8897;
from Alaska, Hawaii, Wash-
ington and Canada call
1·206-763-1362.
SUNNYVALE, CALIFORNIA 94086
.•